Suga from BTS has been named the new ambassador for the NBA. The league and the South Korean rapper, songwriter and producer announced their collaboration in a video posted to the NBA’s official social media platforms today. Suga thanked the league and celebrated being appointed an ambassador in the video, stating it is “personally a great honor” for him because he has loved basketball since he was a small boy.

As this news spread online, BTS fans went absolutely berserk. Suga’s responsibilities as the ambassador will include interacting with NBA fans throughout the world. He will take part in a number of league initiatives, including watching games and events in the United States and Asia and, of course, taking part in promotional activities.

BTS star Suga becomes ambassador of the NBA 

Suga’s love of both music and basketball will be crucial in advancing the league’s reputation worldwide. Mark Tatum, the Deputy Commissioner and COO of the NBA, stated that they are looking forward to working with Suga to bring the same enthusiasm his international fans generate to assist their ongoing efforts to expand their brand.

Suga’s passion for basketball has already been on display. He was photographed at the Dallas Mavericks – Los Angeles Lakers game in January. Additionally, Suga and Stephen Curry crossed paths in Japan in September 2022 during a game between the Golden State Warriors and the Washington Wizards at the NBA Japan Games 2022. Suga’s involvement in league activities and events would surely increase its recognition in Asia, where basketball is a well-liked sport.

On the Instagram post that shared Suga’s big news, fans had a lot of eager reactions. Here are some comments on the post shared by NBA: 

“im so proud of him”

“The king arrived in the @nba 😍😍😍😍”

“FROM FAN BOY TO AMBASSADOR 😭💜💜💜IM PROUD OF HIM”

“Ok so I’m an NBA wife then, catch me sitting court-side😎”

“SUGA the Basketball KING”

“DESERVED”

“Min yoongi is a KING 👑”

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The league previously chose Ranveer Singh as their brand ambassador

The NBA collaborated with Bollywood star Ranveer Singh to act as their brand ambassador for Indian audiences in a similar move in 2021. Suga’s participation was directly a result of the decision. Ranveer Singh, one of India’s most well-known actors, attended the NBA 2022 All-Star weekend in Cleveland and took part in a variety of league initiatives, including being featured on NBA Style, an Instagram account for Indian basketball fans that focuses on lifestyle.

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Through such initiatives, such as participating in activities like the NBA Finals, Suga will have the chance to communicate with basketball players and followers from all over the world. The NBA-BTS fandom is being strengthened by this approach in a significant way.

Cheers, Suga!