During the All-Star game in 2020, American rapper Commons delivered a tribute to the city of Chicago. In his performance, he subtly reminded the NBA world of how Michael Jordan advertised the Air Jordan III. Commons said, “How he (Jordan) jumped from the free-throw line and dunked with his tongue out. In the ’88 All-Star game when them new Jordans were brought out.” With this image in mind, DJ Khaled did something similar to promote his line of Air Jordans.

Earlier this year, DJ Khaled announced his collaboration with Nike’s Air Jordan 5 line. ‘We The Best,’ is the result of this collab.  Through the course of the year, Khaled has resorted to unique ways of promoting the famous silhouette. Apart from distributing his line to NBA players, Khaled flaunted the shoes during an NBA game and protected them with a pillow. He even made a restaurant present the shoes to him like it were a delicious dish.

However, the promotion that left the NBA Twitter in shambles was his stint in Paris. In front of the Eiffel Tower, DJ Khaled jumped up in the air and tried to imitate the Air Jordan logo. Not only did the famous DJ imitate Michael Jordan’s dunk but he also copied his ways of promoting the shoes. He captioned the post, “PARIS 🇫🇷 AIR KHALED #WETHEBEST.” Subsequently, this left NBA fans in a hilarious fit of laughter.

DJ Khaled embraces his inner Michael Jordan, leaving NBA Twitter in chaos

Fans were quick to comment on DJ Khaled’s hilarious post. For starters, they found it hard to believe that the popular musician could jump so high. One tweet said, “That’s edited he can’t jump that high.” Fans further stated that Khaled was going overboard with his promotional strategies.

Read more: “This Man Knows How to Go Viral”: DJ Khaled Getting Comfortable During Heat vs Hornets Leaves NBA Twitter in a Frenzy

Many couldn’t believe that DJ Khaled posted a picture copying the 6-time NBA champion. Here are some of the best reactions of the picture on social media.

‘We the best’ collaboration

DJ Khaled took to Instagram to introduce his collaboration with Nike. This launch included silhouettes in various retro colors which were paired with a matching clothing line. While promotions started earlier this year, the shoes and apparel are now available to the public.

The clothing apparel includes tracksuits, shirts, shorts, and more. However, only the Crimson and Sail-colored shoes are open to the world while the rest is reserved for family and friends for the time being. The shoes are worth $225. Fans are excited about this collection. Additionally, Khaled’s ways of marketing and promoting this line have left many impressed.

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With that said, what do you think about DJ Khaled channelizing his inner Michael Jordan? Let us know in the comments below.