Stephen Curry Explains How Michael Jordan Inspired Him to Build His Brand

The great Michael Jordan has evolved into more than just a legendary player. Post his retirement, MJ has become a brilliant businessman, and his Jordan brand continues to raise the bar everyday. Many of the NBA’s biggest stars, who aspire to set up brands themselves, look up to the Jordan brand for inspiration. One of these stars, is Golden State Warriors star guard Stephen Curry. Though his Curry brand has already taken off, there is leaps and bounds left to be accomplished.

Over time, Steph has evolved into a global sensation. Now, his market value and net worth is incredibly high. Thus, it is only natural that he has set out to build a brand that reaches new heights in the business sphere. For the Warriors, the #30 is having another phenomenal season, averaging the second highest points in the league, with nearly 29 per game. Regarding his off-court aspirations, he has recently addressed his future goals.

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‘Gave the encouragement’: Stephen Curry on how Michael Jordan helped his brand

Naturally, the Jordan brand generated massive craze among the masses. Selling shoes and merchandise, the company has made merry as time has gone by. As a result, Curry has spoken with the Chicago Bulls legend, in order to gain knowledge about the business. In a recent interview with Nick DePaula, the 33-year-old shared how his meeting with Jordan made him believe in his own brand.

Upon being asked if him and Jordan talked about having their own brands during their Ryder Cup meeting, Curry said, “It came up a little bit. It was actually interesting to think about where Jordan brand was when MJ retired and where it is now. Just the amazing growth that they’ve had. Obviously he’s the GOAT, he’s a legend, he has kind of paved the way for this generation to do what we’re doing. He kinda gave the encouragement to keep doing what I’m doing and make sure it’s authentic to me.”

As Curry keeps evolving on the court, his impeccable brand will surely evolve off of it. And evidently enough, Michael Jordan has his part to play in it. Meanwhile, the Golden State Warriors continue to dazzle, courtesy of the greatest shooter in NBA history!

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