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Sonny Vaccaro recently appeared on the latest episode of the Rich Eisen Show. He got candid about Jordan’s deal with Nike. After the NBA legend’s mother talked Jordan into the deal with Nike, he wanted a partnership with Nike, but was more keen on getting a car out of it. In fact, Jordan would have settled on the deal just for the car. The NBA legend would have missed out on $1,500,000,000+ had he settled for a Red Mercedes.
However, his mother, Deloris, had different demands. Sonny was asked by the host of the show Rich Eisen if it was true that Jordan’s mother ended up getting a part of the shoe. Sonny responded to the host’s question. And he was brimming with admiration for the NBA legend.
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via Getty
NBA legend Michael Jordan seating next to Larry Miller (left), the president of Nike division Jordan, attends the Jordan Classic, a contest between the 30 best French players under age 16, during a European tour to promote his clothing and shoe brand, at Stade Pierre de Coubertin arena in Paris, France. (Photo by Christophe Dupont Elise/Icon SMI/Icon SMI/Icon Sport Media via Getty Images)
Sonny didn’t hold back with his praise for Jordan and even went on to call him the
‘GOAT of Marketing. He said, “Michael Jordan to the world should be remembered as starting an industry that was not there. You can like Michael, you cannot like Michael. You can think he was the best player and not the best player. That’s your argument. But one thing the world knows, Michael Jordan saved the company that now is as big as it can be. Nike is as big in the industry in the world. There’s no question about the superiority of Nike. Michael Jordan did that.”Deloris’ demand
In the same interview, Vaccaro also revealed the most important person in Jordan’s life, his family. He then proceeded to contact Jordan’s mother. He struck up a conversation on the phone with her. Jordan agreed to the Jordan-Nike deal after Sonny’s call with Deloris. Vaccaro’s idea of the deal was to give Jordan a piece of the shoe.
Watch This Story: Michael Jordan, Shaquille O’Neal, And Other NBA Stars Breaking Backboards With Insane DunksHowever, Deloris had other plans. She demanded that Jordan get a piece of the company. Sonny said,
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