The late Kobe Bryant was one of the most popular and bankable stars of his time. Considered a legend on the court, he also etched his name in the minds of the people who saw him play. And the brands were also not reluctant to market his name and generate revenue from that.
This led Adidas to make Kobe a brand ambassador when he first started playing, which continued until 2002. However, recent reports revealed that Adidas is planning to re-release Kobe’s ‘Crazy 1’ on November 11th.
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In the early months of 2022, Adidas planned to bring back the classic – ‘Crazy 1’ later in 2022. And now they are finally looking forward to re-releasing the shoes.
Fans react to the news of Adidas’ plans to release Kobe Bryant shoes
A few days ago, the brand wanted to re-release the ‘Crazy 1’ shoes on October 22, but some troubling quality control issues hampered the launch. The brand had to take back all the shoes that were sent to the stores.
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However, the re-release of the shoes on Nov 11th already made a noise among NBA fans even before the release. The fans didn’t like the idea of re-releasing the shoes. This move by Adidas disappointed many, who shared their thoughts online.
Absolutely disrespectful to profit off of a dead legend
— NY Sports Card King 🃏 👑 ✈️ (5-3) (@dsolmets12) November 1, 2022
Kanye left and they got desperate
— Fuhkiyo (@Lolzd17) November 1, 2022
These ain’t it respectfully
— Jetsfan🍎 (5-3) (@James_S547) November 1, 2022
Going to make money off of someone’s death. Wow.
— Jaden (@legend_booker1) November 1, 2022
Gotta make the Kanye $ back somehow
— Sam (@samh_605) November 1, 2022
Tryin to get back some of those $$$ lost from kanye huh
— dhec (@dhec_08) November 1, 2022
Many fans thought that this move by Adidas was made just to make money in the name of the late Kobe Bryant. They also thought that the brand wanted to regain all the money back after the disengagement of their partnership with Kanye West, following his controversial comments recently.
Features and details of the ‘Crazy 1’
The shoe is launching this month since they reissued it for the time in 2006. The Adidas ‘Crazy 1′ features the Los Angeles Lakers’ colors throughout the construction.
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Pops of yellow could be found across the heel, outsole, and lining. And purple could be found wrapping the combo by the way of branding, trims, and midfoot. And white finally finishes off the colorway, painting the lace unit and midsole.
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Therefore, with the release of the shoes, Adidas will look forward to the number of pairs sold, despite the reactions of the fans.
What are your thoughts on the re-release of Kobe Bryant’s shoes by Adidas? Let us know in the comments below.