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via Imago

via Imago

LeBron James is not only one of the greatest players of all time, but he is also one of the most successful businessmen in the league. He has invested in several highly successful projects, including Beats by Dr. Dre, Uninterrupted, and his latest venture is that of Lobos.

Lobos 1707 is an independent spirit produces that manufactures TeQuila and this venture is backed by LeBron James. NBA players Draymond Green and Anthony Davis have also invested in the company. LeBron has been promoting his brand for quite some time now and the venture is doing quite well. Lobos released a new promotion that features LeBron James, Draymond Green, and Rich Paul. The new ad is taking the net by storm and fans are in awe of it.

USA Today via Reuters

Fans react to a spectacular ad featuring LeBron James and Draymond Green

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The advert is cinematic and sees star-studded players Draymond Green and LeBron James decked out in crisp outfits. The overall tone of the ad screams high quality and luxury, aspects the brand will certainly look to emulate.

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Fans quickly appreciated the ad and then applauded it. One fan commented saying “This looks amazing!!! Congrats for this lovely release” while another said, “The King can always go home”. Another one showed love to the brotherhood of James, Green, and Paul by saying, “I love this pack”.

One fan couldn’t contain his excitement about Lobos and he said “When is the new bottle coming out?”. Another fan apparently loved the taste and said ” Best tasting tequila,  and another said “Fawk Yea”.

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This ad announces the launch of the latest Lobos campaign, Build a Bigger Table: All for the Pack. This new creation is an addition to the Build a Bigger Table movement, which promotes inclusivity and asks people to share their stories.

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The campaign is supposed to drive representation, the strength of the community, and show that every individual has something to offer. LeBron James has been an advocate of this for a long time now and this new ad with Draymond Green is just one of the many initiatives he’s promoting.

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