When you are aiming for greatness, you need to be confident and prepare yourself for the eventual blowup. Though the Kismet of an individual can change overnight, sometimes it might take some time too. This certainly holds true for the musician who tried his luck convincing the NBA great Michael Jordan, that he is in fact the real deal. Michael Jordan is the name and reason for the unmatched popularity of Jordan Shoes. The very shoes would go on to create a sneaker culture worldwide and become the reason for billions of dollars’ worth of industry.
The influence of the brand Jordan reached the Colombian Singer and Record Producer J Balvin in his early years. Balvin is admittedly a sneakerhead. He has shown his collection on social media and on public outings. Balvin also showed interest in having his own sneakers back in 2018. He then met Michael Jordan in 2019 and after a long conversation, the outcome was that J Balvin will have his own shoes with Jordan.
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Michael Jordan’s Birthday
On Jordan’s 60th birthday, the musician was invited by Jordan’s wife as the evening’s entertainment. The six Latin Grammy Award winner performed for guests at Jordan’s birthday party. It wasn’t just Balvin’s performance that caught people’s attention, he came to the party wearing a $6.5M watch.
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The party included guests such as NBA Legend Magic Johnson who shared pictures from the party on his social media. It was reportedly a close and intimate celebration.
Happy birthday to my brother, the legendary Michael Jordan! Michael’s wife Yvette threw him an amazing 60th birthday party and one of the best parties Cookie and I have ever been to! We sang and danced all night. pic.twitter.com/amYRpZdi0x
— Earvin Magic Johnson (@MagicJohnson) February 18, 2023
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Jordan x J Balvin
The collaboration came out as expected and it was unveiled first at the Super Bowl LIV’s Halftime show. Balvin performed with Jennifer Lopez at the show, and he was wearing his own signature shoes. The response to the collaboration was very well received, after a global release, the shoes reportedly sold out in 35 seconds.
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J Balvin continues to be a well-known face in the music industry. He currently has 49+ million monthly listeners on Spotify.