As a basketball player, Jeffrey Jordan was unable to carry on the legacy of his father and legendary basketball player, Michael Jordan. However, Jeffery has just begun to follow in his father’s footsteps as a businessman. Jeffrey Jordan joins hands with a Nike alum, adding another chapter to the Jordan family’s relationship with Nike. They established a venture that will bring innovation to activewear while also potentially saving the environment.

?ktiiv is a sportswear brand for women, the company claims that it is the first high-performance, plant-based carbon neutral, and biodegradable activewear. The venture is owned by Tim Gobert who was a 15-year alum of Nike and Jeffrey Jordan. The duo met during their time working for Nike. And very soon they understood that they both share the same vision.

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On to this Gobert said, “We have kids, we?ve got to build a better planet and we want to innovate.”?

Jeffrey?Jordan on his way to make his father Michael Jordan proud

Jeffrey?Jordan left Nike in 2020 and joined hands with his billionaire father Michael Jordan to launch an entertainment platform in web 3.0 (Metaverse) called Heir. Back in December 2021, Jordan’s startup raised $10 Million in funding. Making it a success, and certainly, Jeffery made his father proud. But just like his competitive father, Jeffery wanted to take things to next level.

Gobet who has expertise in Nike activewear partners with his former co-worker Jeffrey Jordan. With a vision of creating new-generation sportswear and at the same time taking care of nature. With plant-based raw materials mixed with material science aktiiv. co will create high-performance sportswear. At the same time, the company aims to reduce microplastic, textile waste, and petroleum-based activewear.

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The firm is now in the presale phase, and it will soon be fully operational. And currently, it solely produces clothing for ladies. This is a very appreciable initiative and it will definitely bring a big change in the sports apparel business. Furthermore, seeing his son accomplish a new milestone will be a very proud moment for the Chicago Bulls legend Michael Jordan.