LeBron James recently became a billionaire. His excellent business acumen helped him become the first active NBA player to achieve this feat. One of his most profitable investments has been in the tequila brand, Lobos 1707. James knew he wanted to invest in the brand as soon as he tasted the tequila.
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After meeting founder, Diego Osorio and the rest of the leadership team, James invested in the business. The brand has seen tremendous growth over the last few years and James’ connections have certainly helped. Many celebrities have promoted the brand and Golden State Warriors star, Draymond Green also became an investor.
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Recently, millionaire rapper Meek Mill promoted LeBron James‘ brand on his Instagram. He posted a picture pouring the tequila into a glass along with the caption, “LOBOS ME”. It is yet another instance of a famous celebrity promoting the Lobos 1707 tequila. The Grammy-nominated rapper is a huge basketball fan. Even though he supports the Philadelphia 76ers, he respects LeBron a lot.
Lobos 1707 won the Best Reposado Tequila award over Michael Jordan‘s Cincoro tequila at the San Francisco Spirits competition a few days back. Along with celebrities promoting the tequila on their social media pages, the Golden State Warriors team celebrated their 2022 NBA championship with the Lobos 1707 tequila.
The tequila getting the recognition will undoubtedly please the Los Angeles Lakers forward.
LeBron James is an excellent businessman
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James has made some great investments over the years. He has raked in over $900 million through his business ventures and investments. He has invested in a soccer club, a pizza franchise, real estate properties, and an entertainment and production company.
James signed a shoe deal with powerhouse Nike before even stepping onto an NBA court. Even though Reebok offered him more money, he made a decision for the long term which eventually paid off. The trust shown by both Nike and LeBron has led to a lifetime contract for the ‘King’.
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WATCH THIS STORY: Billionaire LeBron James’ best ever investments over the years?
LeBron has already proved that he’s arguably one of the greatest players of all time. Now, he is on his way to probably becoming one of the greatest athlete businessmen ever.