LeBron James is truly the ‘King’ of the NBA. His consistent top-class performances on the court have made him the frontman of any team that he plays on. Moreover, his impact during NBA games is second to none due to his all-around ability to score, pass, and rebound. Even at age 37, the ‘King’ still dominates the league.

Furthermore, the man has made an impact outside of the NBA as well. For example, his lifetime deal with Nike and his investment in Lobos 1707. It is off-court decisions like these that have made him into one of the biggest figures in the sports world.

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More recently, it seems as though his son, Bronny, has followed in his footsteps. In light of Bronny’s deal with PSD Underwear, LeBron promoted his son’s new collection on Twitter. Thereafter, the Twitterverse went berserk.

Twitter Reacts to LeBron James Promoting Bronny’s New Deal

In support of his son, LeBron took to Twitter to promote Bronny’s new signature collection in partnership with PSD Underwear. This took Twitter by storm. On the bright side, many fans congratulated Bronny on his new deal.

On the flip side, many fans trolled both LeBron and his son. They trolled Bronny by claiming that it would be weird for grown men to wear underwear designed by a high-school kid. Furthermore, they also compared LeBron to Michael Jordan, claiming that the former was trying to be like MJ.

Regardless of the trolls, this is a big move for Bronny. As a high-school kid, he joins several professional athletes such as Jimmy Butler, Trae Young, Ja Morant, and Tyler Herro who have partnered with PSD Underwear as well. Moreover, this move has increased the visibility of the young high-school star. Maybe Bronny will have to perform even better on the court to get more such deals going forward. In terms of basketball, if his performances improve, he could rise above his peers in the Class of 2023. At present, the high-school star is ranked 43rd in ESPN’s rankings of the Class of 2023. Regardless, there is still hope that he will play in the NBA.

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As for LeBron, he will hope to continue playing at a high level for the Lakers. With Anthony Davis out due to injury, the ‘King’ will hope to carry his team to yet another championship. But this is going to be a difficult task as the franchise currently sits at the 9th spot in the West this season.