Latest Travis Scott and Michael Jordan Brand Collaboration Sees ?Euphoria? Star Feature in a Series of Ads Promoting ?Cactus Jack? and the NBA GOAT

The latest Travis Scott and Michael Jordan collaboration saw an exciting casting. The Instagram handle of the rapper Travis Scott posted a picture of actor Javon Walton repping Travis Scott and Michael Jordan’s latest sneaker collaboration. Walton, the Euphoria show actor, donned the Air Jordan 1 x Travis Scott ‘Reverse Mocha’ sneakers. The new colorways are already exciting fans and sneaker fanatics.

Javon Walton rose to fame, playing the role of ‘Ashtray’ in HBO’s drama series titled Euphoria. The same collaboration was also featured on Javon Walton’s Instagram handle. The short video titled ‘Don’t Get Caught’ also showed Javon model for the Cactus Jack sneaker.

?Michael Jordan released the Air Jordan 1 low in 1985. It was always a casual sneaker and a lifestyle spin on his Jordan 1 shoes. Surprisingly, this is probably Michael Jordan’s most successful shoe in history. His Airness has officially knighted Travis Scott as the heir to his ‘Jumpman 23’ brand. The rapper featured Jordan’s Illinois mansion in his single ‘FRANCHISE’ music video.?

The ‘Reverse Mocha’ colorway is a take on the Jordan 1 X Travis Scott ‘Mocha’ sneakers. The previous edition of the sneaker became popular worldwide, and according to Complex, it is the best sneaker released in 2019. Further, the ‘Reverse Mocha’ will retail at a price of $150, but it would not be surprising if the re-sale market saw itself for thousands of dollars.

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The ‘Euphoria’ star Javon Walton was repping a bunch of colorways from the 2022 ‘Cactus Jack’ sneaker collection. The collaboration already looks to be gaining popularity on Instagram.

Ashtray from ‘Euphoria’ wears Michael Jordan and Travis Scott’s sneakers

The sensational collaboration saw Javon Walton pose, holding a pair of the new ‘Cactus Jack’ sneakers. He donned the retro look as he modeled the pair of Air Jordan 1 on a bicycle. Michael Jordan never wore the Jordan 1 lows on the court to play basketball. The former Chicago Bull has, however, worn the hype-sneaker off the basketball court on multiple occasions.

Further, Walton was also part of a video where he portrayed ‘Mr. Cactus Jack’ and sat behind Travis Scott’s desk in his mansion. Later, the rappers’ house transformed itself into a McDonald’s outlet that gave out the Reverse Mocha sneakers.

In addition, this is not the only Travis Scott sneaker release of the year. Scott will release his collaboration with Dior, which was earlier delayed by the controversy associated with his Astroworld concert tragedy.

Travis Scott may have the greatest Air Jordan 1 collaboration in history

Moreover, the ‘Jumpman 23’ brand has seen a lot of high-profile names grace its Air Jordan 1 sneaker collection. Vogue, Dior, OffWhite, Paris Saint-Germain, and Eric Koston are just a few names that come to mind.

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Unsurprisingly, Travis Scott may be the highest on the list. Essentially, the Travis Scott collaboration is unique as it is based on a line of beige coffee colorways and minimalistic changes to the already legendary shoe. In the end, the reverse swoosh is what adds to the glory of the kick.