On the back of his flamboyant career, Michael Jordan soon became the face of the NBA. The league owes a lot of the popularity it enjoys today to Jordan’s global impact in the 90s. The 6x- NBA champion’s legacy has stood the test of time as Jordan continues to inspire even the biggest stars in today’s NBA. The Phoenix Suns superstar Kevin Durant has recently weighed in on the transcendental legacy of His Airness.

Michael Jordan’s shoe deal with Nike is one of the most popular episodes in basketball folklore. As the film Air, which is based on this famous story, has hit the theatres, the Air Jordan sneakers have once again become the talk of the town in the hoops community. Now, the 2x-NBA champion Kevin Durant has added his two cents to the discourse on Air Jordan sneakers and their timeless legacy.

Kevin Durant lauds Michael Jordan’s enduring legacy

At the heart of his unreal fame is MJ’s signature brand Air Jordan. While Jordan was transforming the league with his game, his sneakers modified fashion and American culture. The Air Jordan line of sneakers pioneered the sneaker revolution.

Now it is rare to find a sneaker head or a fashion enthusiast who does not own or covet at least a pair of Air Jordan sneakers. The case for Kevin Durant is no different.

“You can walk around on any environment, anywhere on earth, at least somebody’s going to have a pair of Jordans on. That’s going to live on forever. Past when we are all gone from here,” Kevin Durant said in a recent interview on Boardroom. Durant also emphasized that the sneakers owe their allure to the fact that they were worn by the greatest player ever.

Moreover, Jordan too has immensely benefitted from the shoe deal. The deal was the beginning of Jordan’s pursuit of the multi-billion dollar fortune he has amassed in his life.

The legend of the Jordan brand

Until Jordan signed the deal with Nike, sneakers were not a big thing in the footwear industry. However, that one iconic deal kick-started a new trend in the sneaker industry.

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The story behind the birth of the Air Jordan brand has all the intrigue for a movie. This is what Ben Affleck would have thought when he first heard the famous story. Now, long after Jordan has retired from the game, Affleck has captured the intriguing saga behind the birth of the legendary sneaker brand.

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