“Jordan X PSG”: NBA and Soccer Fans Turn Savage as Lionel Messi, Kylian Mbappe and Other Stars Boss the Michael Jordan Brand

The Jordan brand, inspired by His Airness Michael Jordan, is one of the most iconic brands in basketball. They became famous due to Jordan and have many superstars representing them. And now it seems like they want to conquer another sport in soccer, as Paris Saint-Germain released their new kit with Lionel Messi, Kylian Mbappe, and other stars donning the Jordan brand on their jerseys.

The collab between PSG and Jordan started in 2018 with the aim of reaching a global audience. Michael Jordan, who is still one of the most popular athletes on the planet, wanted to reach the untapped European markets. And to do that, the brand teamed up with one of the rising teams in soccer, PSG.

PSG is loaded with stars and has asserted its dominance in domestic soccer. They might not have had the same success with continental championships but it’s probably only a matter of time before that happens. And they have released a new away kit featuring some of the biggest football stars on the planet.

Fans react to Messi, Mbappe, and PSG teaming up with the Michael Jordan brand

Fans from both sports, basketball, and soccer seem to have mixed opinions about the kit. While many were excited to see Michael Jordan teaming up with PSG again, some were disappointed with how the kit looked. Here are some of the best reactions:

Jordan X PSG allows MJ to tap into the European market

After a lot of speculation and anticipation, PSG and Jordan brand confirmed they were working together in 2018. It was a huge moment as a big club like PSG was teaming up with an iconic brand that had conquered the American market.

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This collab was not just solely for the benefit of PSG as a soccer club, but it also meant a lot for Michael Jordan. While he might be big in the American audience, but he is still yet to reach the pocket of the population where soccer is the most popular sport.

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There is a huge section of soccer fans who do not follow the American leagues. And this deal seems to have increased its popularity as record sales were observed a year after this deal went down. And the Jordan brand seems to be finally winning over most of the European fans.