In Wake of $1,300,000,000 Decision on Kanye West, Adidas Looking to Sign Controversial NBA Star to Rebuild Sneaker Empire

Adidas is set to make a return in the NBA soon! The $20 billion company’s business with American rapper Kanye West was a smooth run until the 45-year-old decided to pass antisemitic comments on his social media. The fashion collaboration between West and Adidas, the YEEYZs was a worldwide sensation, especially among youngsters. However, the business came to a halt due to the millionaire rapper’s unexpected comments. Weeks ago, Adidas revealed a made a promising move in favor of the 21-time Grammy winner.?

Anyhow in addition to that, Adidas might also strike a huge deal with a controversial NBA player to redeem their sneaker empire.?

Why does Adidas want to tie up with a controversial NBA star?

Adidas hasn’t made a great impact in the NBA, especially through sneakers. Several NBA players are famous for their sneaker empires with Nike, Puma, Air Jordans, etc. LeBron James, Kevin Durant and Giannis Antetokounmpo are a few superstars who have collaborated with Nike. Previously Dallas Mavericks guard Kyrie Irving was also a part of it until things went haywire.?

In October 2021 during his tenure with the Brooklyn Nets, Irving shared a link to a film that promoted antisemitism. The 6’2 guard faced severe backlash from the Nets and the NBA. Later on November 4, Nike cut ties with the 8-time All-Star with an immediate effect for promoting antisemitism. Since then, Irving has not made a sneaker collaboration with any company.?

However now, it is believed that $20 billion Adidas might make a return to the NBA through the help of Kyrie Irving. Moreover, this will be a chance for Adidas to turn things around considering the damage caused by Kanye West’s YEEZYs.?

What is the $1,300,000,000 decision taken by Adidas?

The sales of YEEZYs took a huge dip last year after West’s controversial statements. Adidas was ready to destroy YEEZY sneakers worth $1.3 billion after the sales drop. However, a report revealed that the billion-dollar company will try selling the YEEZY stock instead and donate a part of it to people who were affected by his comments.

Read more: ?Let the Party Begin?: Millionaire Kyrie Irving, Who Lost $17 Million Revenue Stream, Breaks Silence on Cutting Ties With Nike

Kyrie Irving’s collaboration with Nike was world-famous. Stylish, comfortable and it was a sensation for numerous ballers. However, Nike abruptly stopped the sales of the Kyries last year. Now that Adidas wants to strike a deal with the 2016 champion, they have a good chance to win their name back in the NBA.?

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Do you think Adidas can create another sensational sneaker for Kyrie Irving? Share your thoughts in the comments below!