Kanye West’s collapse does not appear to be coming to an end anytime soon. Since the day West made antisemitic remarks, the rapper has rapidly lost endorsement deals and faced severe backlash online. Not just companies and celebrities, but also NBA players, have discontinued their connections with him. And NBA Twitter was in turmoil as LeBron James’ ex-teammate J.R. Smith gave a one-word response to some major Kanye West news.

It’s been reported that since the day he made the controversial remarks recently, he has lost over $600 million in net worth. This is because big brands like Balenciaga, Adidas, and others brands are discontinuing their partnerships with West. He has been canceled and boycotted from many events as well. And the trouble doesn’t seem to end there for the controversial figure.

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Now, Ari Emanuel a highly reputed personality and CEO of Endeavor gave his take on Kanye West.

LeBron James’ ex-teammate gave a one-word response to some Kanye West news

Notably, Emanuel has a lot of influence in the sporting world, fashion, and Hollywood. According to a report, he has called on all companies to cut business ties with Kanye West, including Apple, Spotify, and Adidas. This report was posted by Mike Sington on Twitter, who is a senior executive at NBCUniversal.

One of the reactions came from the former Los Angeles Lakers star J.R. Smith. He gave a one-word response to the news by saying: “Interesting.” But the world thinks that this one word has a lot of different meanings. A few days back, Boston Celtics All-Star Jaylen Brown terminated his connection with Kanye West’s Donda Sports agency. The tweet has received many reactions so far.

Here are some of the reactions from NBA Twitter:

It took West years to build his fortune and achieve his billionaire status, but everything has seemingly gone in an instant. And every day seems to dig a bigger hole in his reputation as well as wealth.

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