“I Know How Hard It Is In This Business”: $160 Million Worth Stephen Curry Was Over The Moon After Brand Launch Despite Michael Jordan Comparisons

Stephen Curry has been the face of the NBA for the past decade. His status among the best players in the league has earned him a fortune over the years. Curry has built an empire that he likes to call the ‘ecosystem.’ This ecosystem by Curry found a new home at Under Armour in a partnership worth Billions.

Stephen Curry launched his performance-based brand ‘Curry’ with his long-time sponsor, Under Armour, in 2020. After the launch, the 2x NBA MVP was ecstatic about his new venture, which was evident in an interview with Complex. However, Curry was also confident and resilient in his vision, despite the entry into a cut-throat and uber-competitive industry shared by Michael Jordan himself.

Curry brand draws comparisons to Michael Jordan, the 2x MVP thinks otherwise

Stephen Curry has been one of the most successful players in the NBA in the last few years. The 4x NBA champion and finals MVP has found immense success on and off the court. The $160 Million worth point guard of the Golden State Warriors reached a new milestone in 2020 after launching a brand named after him, ‘Curry,’ with Under Armour.

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In an interview with Complex after the launch, Curry answered all the questions surrounding his brand and conveyed the brand’s values and mission to the fans. Having an entire brand worth billions named after you is a rare thing, even for the most prominent athletes. When asked what he thought about it, Curry admitted to the magnitude of the situation with humility.?

Under Armour launched the ‘Curry’ Brand in hopes of competing against rivals like Jordan by Nike. The brand that revolved around the success of Stephen Curry has all things sports under its umbrella of products. Moreover, aligning with its founder’s mission, the brand aims at ensuring every young person has equitable access to sports.

Curry also addressed the Michael Jordan comparisons. However, he remarked that what he and his brand aim to do differs from Jordan in all aspects. Curry further stated, “I want to be successful; I want this to be around for a very long time. And I know how hard it is in this business, I know how much work it takes, but we’re ready for it.” The 4x NBA champion reinforced his commitment to the brand and acknowledged the challenges down the road.?

Stephen Curry and the Warriors at the top of the world, again

After Kevin Durant’s exit in 2019, the Golden State Warriors struggled to find success. Moreover, plagued by injuries and a weak roster of players, the Warriors were among the worst teams in the league. However, all the stars aligned for the Warriors last season as they made it back to the NBA finals after dominating the western conference.

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With some valuable additions to the roster and the comeback of veteran Klay Thompson, the Warriors were back in form and ready for championship contention.

After a thrilling six-game series, the Golden State Warriors came out on top against the Boston Celtics, led by Jayson Tatum and Jaylen Brown. Moreover, Curry won his first-ever finals MVP after a historical performance.