?Generational Bag Fumbler?: Fans Go Wild as $256 Billion Co. Makes a Huge Decision on Ja Morant 10 Days After Announcing Him the ?Face of the Brand?

The controversy surrounding Ja Morant still has not calmed down. Many analysts and former athletes have given their thoughts about the whole ordeal. While many have criticized Ja for his actions, some have shown support as well. NBA legend Charles Barkley condemned Morant. However, he was also worried that the young superstar might lose millions because of his activities. Notably, Nike recently cut their ties with NBA superstar Kyrie Irving amidst his anti-Semitic controversy.

Interestingly, Morant’s signature shoes, the Nike Ja 1s were announced after Irving’s departure. However, after the gun controversy, Nike released a statement and stood beside their superstar. But another major brand has now made a significant decision on Morant.

Powerade’s decision on the Ja Morant ad campaign

Sports drink brand Powerade is owned by Coca-Cola which has an estimated net worth of $256 billion. Ja Morant recently signed a multi-year deal with Powerade. The brand announced Ja Morant as the face of the brand 10 days ago. The brand believed in the star power of the high-flying point guard and reportedly ran a massive marketing campaign. As per reports, the sports drink brand spent around $10 million on national TV commercials, digital ads, etc. It was Powerade’s biggest-ever marketing push in its history.

However, just three days later, Morant was caught in a huge controversy after he flashed a gun on Instagram Live. According to a tweet from Front Office Sports, a week after the issue, Powerade has now wiped out all of Morant’s ads from the internet. This puts the future of Ja and the brand in jeopardy.

READ MORE – ?He Killed This Girl, He?s Going to Jail for the Rest of His Life?: Sad Charles Barkley Provides Tragic Analogy to Help Ja Morant ?Dodge Something Serious?

The reigning MIP was excited to work with Powerade. ?Once the opportunity came, I accepted. It was something I really couldn?t pass up,? Morant said in an interview. ?It?s big-time.?

But unfortunately for him, it looks like the brand does not consider him as the face of the company anymore.

Fans ran riot after Powerade’s move

As the news of Powerade, owned by Coca-Cola Co., wiping out their digital ads of Ja Morant was shared on social media, fans went wild. Many were disappointed and noted that Morant’s poor decision-making has led to this. Here are some reactions:

Most fans believed that the two-time All-Star might not have a future with Powerade. Also, some fans hoped that the Memphis Grizzlies superstar learns from his mistakes. However, it is still unknown whether Powerade or Coca-Cola will sever ties with Morant.

WATCH THIS STORY – $231 million, Ja Morant sees himself with Tom Brady, Aaron Rodgers, and John Stockton in his long-term NBA legacy

Do you think Powerade will cut its ties with Ja Morant? Let us know in the comments.