Adidas cut its ties with rapper Kanye West after his controversial anti-Semitic comments last year. However, the decision has cost the brand millions in sales. Notably, the German brand reportedly has around $1.3 billion worth of Yeezy shoes sitting in storage. Also, Adidas is facing its first annual loss in over 30 years. As per BBC, the brand is eyeing to sell some of the $1.3 billion worth of merchandise to avoid major losses. Amidst this, an NBA star is apparently set to receive his first Adidas signature shoe.
Other than the early exit in the playoffs, Anthony Edwards has had another stellar season. And he is all set to be rewarded for his performances by Adidas with his first signature sneaker.
Anthony Edwards’s rumored signature shoe
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Anthony Edwards signed an endorsement deal with Adidas in 2020 when he entered the league. According to a report from Canishoopus, a clause in the contract allows him to get a signature shoe if he made the All-Star team. Notably, Edwards made his first-ever All-Star appearance this year.
Since designing a signature shoe takes months, Adidas acted quickly and released a shoe in collaboration with Marvel and Edwards. The colorway was based on Marvel’s superhero Ant-Man which is also the young star’s nickname. The Minnesota Timberwolves star debuted the colorway during the All-Star weekend.
Ant Man x Ant Man 🐜
In collaboration with @marvel, @theantedwards_ introduces the official "Ant Man" BYW SELECT colorway, inspired by the Marvel superhero and Ant's long-time nickname.
Available now on https://t.co/UoZlZDvrs2. #SELECT #adidasBasketball pic.twitter.com/QidyNdS9Lt
— adidas Basketball (@adidasHoops) April 10, 2023
The shoe was a hit among fans as many loved the colorway and could not wait for the release of the kicks. Given the meticulous rise of Edwards, he could one of the faces of the brand if he continues his ascension.
READ MORE – Everything You Need to Know About Anthony Edwards? Love Life
Amidst Adidas’ efforts to sell the $1.3 billion worth of Yeezy merchandise, he is reportedly getting his first signature shoe as per the clause. Interestingly, images of the shoe have been leaked before any announcement from the firm.
New Leak 👀
Anthony Edwards first adidas signature 💫 pic.twitter.com/35jvoQSEsN
— Nice Kicks (@nicekicks) May 17, 2023
However, most fans were not impressed with the rumored design, and many labeled it as a “Yeezy ripoff” as images made rounds on social media.
NBA fans are unhappy with the shoe design
The Yeezy is one of the most popular sneaker lines which brought huge fortunes for Adidas and Kanye West, now known as Ye. Also, Yeezys are still very sought after in the after-sale market as well. Given the popularity of the shoe and how things ended between Ye and the brand, fans were not happy with the rumored design of Anthony Edwards’ signature sneaker. Here are some reactions:
Yeezy ripoff
— Lawyer (@bestlawyerever) May 17, 2023
Yeezy basically
— GoldenKnight (@GoldenKnightGFX) May 17, 2023
That’s a Yeezy design
— Custom Panties (@CustomPanties) May 17, 2023
Many fans argued that the rumored design looked very similar to Yeezys.
They look like some down bad high top yeezy 700 v3s
— pumpeisha.eth (@pumpeisha) May 17, 2023
So that's how they getting rid of that Yeezy stock
— SRC (@esrcee) May 18, 2023
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They figured out what to do with that $1.3B in unused merch lol
— Roy Mustang (@MajinMus) May 17, 2023
Also, some fans joked that the brand is looking at other ways to sell the $1.3 billion worth of Yeezys.
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Do you think Anthony Edwards’ rumored signature shoe has a lot in common with the Yeezys? Let us know in the comments!