Amazon and Apple Expected to Lock Horns as Multi-Billion Dollar Bidding War Prediction May Come True for Major NBA Deal

According to reports, the NBA will soon sell a streaming-only package worth a billion dollars. The streaming-only exclusive package will attract several big streaming giants and there will likely be a bidding war for the deal, with reports suggesting it may start from $1 billion. The news of the billion-dollar package came out earlier this week, leading to fans guessing the winner of the bidding war. Many fans openly suggested that Amazon and Apple might lock horns to bid for the NBA deal. Their predictions might become a reality, according to the latest update.

Amazon Prime Video has been making a lot of headlines among the US sports circles for its streaming of the NFL’s ‘Thursday Night Football’. Amazon made history last year when it became the first-ever all-streaming platform to get a weekly package of the NFL. The streaming giants are paying $1 billion per season to the NFL for its broadcasting rights.

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The news of the NBA’s sale of an exclusive package of streaming games led many fans to speculate on the potential winner of the bid. Some of the common names that came up in the reactions were Amazon and Apple. Now, fans’ predictions may come true as the latest update points towards a bidding war between Amazon and Apple.

Amazon and Apple set to lock horns for $1 billion exclusive NBA package

According to a recent report from Front Office Sports, Amazon and Apple are “expected to engage” in a bidding war for the streaming-only package. The bidding war may start from $1 billion.

Apple has been pushing to enter the sports live-streaming industry by signing a 10-year deal with Major League Soccer. Now, Apple is also planning to enter by bidding for the domestic streaming package. Major League Baseball announced, earlier this year, that their Friday night games will be streamed on AppleTV+. Fans will not be able to watch these games anywhere else. According to Forbes, Apple is paying $85 million per season to the MLB.

Amazon Prime Video, on the other hand, has entered the US sports market, thanks to its 11-year deal with the National Football League. They have also signed an 87-game deal, including the playoffs with the NBA for streaming rights in Brazil. Earlier this year, Amazon Prime crossed the 200 million subscribers mark.

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Who do you think will come out on top after the bidding war? Let us know in the comment section below.