Bronny James is steadily becoming a star in his own right. The 18-year-old is already making headlines, turning heads around with his career choices, and holds a massive social media following. However, his recent prom photos sparked several discussions around the young baller, bringing him a massive amount of backlash. He was criticized for his fashion, for not looking his age, and for not learning anything from his parents. That is something that comes with the territory and being the son of the Los Angeles Lakers superstar, Bronny must have an idea on how to deal with it.

There is no denying that Bronny is among the most excitable young talents in the country right now. So, it is obvious that if the son of LeBron James is going somewhere, attention is going to follow him. He is an upcoming athlete for the Trojans, USC is gearing up for the safety and security of its athletes, primarily Bronny.

LeBron James’ son’s hype is making the USC remodel their security

The speculations around Bronny’s next step were at a high after his time at Sierra Canyon high school. As the country awaited his decision, the youngster took his time before closing the deal with the Trojans. Bronny committed to USC as a college basketball player and the decision was welcomed with open arms by everyone. Needless to say, the James clan was over the moon as members of the family penned notes for the young star.

Now when everything is put in place, the pressure is on USC to manage such a young celebrity who comes from the family of a legendary NBA athlete. Although the USC is home to several celebrity kids, including those of sportspersons, and their security is already in place, King James’ heir coming to their campus will only add to their responsibility.

Bronny is keeping the USC officials on their toes as they’re figuring out ways to smoothly manage the star. It is given that the proud father might pop up at any game. The LeBron impact will surely bring in other notable celebrities to the games as they’re family friends.

Discussing the upcoming challenge, USC’s chief marketing officer Craig Kelley said that they’re preparing for every possible celebrity attendance in their home. Kelley said, “I think the way he comes in, the way he’ll handle it and the attention he’s going to bring, I think it’s going to push USC to another level that we haven’t seen.”

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The authorities acknowledge the star power about to enter their building, however, their focus will also be on providing the 18-year-old with a regular college campus experience. Although Bronny will not be the only celebrity kid at USC, his being the heir to King James will surely be the biggest thing the university has ever witnessed.

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