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Sports analyst and former NBA player Shaquille O’Neal exits the court before the Golden State Warriors and Toronto Raptors face off in Game 3 of the NBA Finals at Oracle Arena in Oakland, Calif. Wednesday, June 5, 2019. (Photo by Jessica Christian/San Francisco Chronicle via Getty Images)
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Sports analyst and former NBA player Shaquille O’Neal exits the court before the Golden State Warriors and Toronto Raptors face off in Game 3 of the NBA Finals at Oracle Arena in Oakland, Calif. Wednesday, June 5, 2019. (Photo by Jessica Christian/San Francisco Chronicle via Getty Images)
Shaquille O’Neal is one of the richest athletes in the world. Shaq has been involved in many companies ever since his playing days. He was not always someone who had a sound knowledge of financial matters but he learned how to transform himself into one of the richest athletes ever.
He recently conducted an ‘Ask Me Anything’ or AMA episode for his weekly podcast. There he pointed out the reasons why he doesn’t really invest in start-ups anymore. Shaq “dunked on” them in the sense that he feels he would much rather invest in settled companies so that it gets easier for him. He also revealed his approach to his business acumen and how his business sense started to grow.
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Nischelle Turner asked a question from a fan about whether Shaq still invests in startups or not. To this Shaq answered, “My philosophy is if I believe in it, yes. But startups are difficult. Startups are very, very difficult. I like the pathway through least resistance. For example, if I was going to do a dress — I will probably do a JV [Joint Venture] with a company that already has distribution. Rather than starting with a young beautiful lady that makes dresses in her house and she has a big social media following. That’s cool.”
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He continued with his insights, “But now we have to, you know, make deals and do this and do this and go to shows and boom and bam. At that point, it might not be hot by the time we want stuff to come up. I think a lot of people, when you do it and doing stuff, focus on direct to consumer. It’s loud pains, a lot of trials and a lot of tribulations.”
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Shaquille O’Neal reveals how he became a “Joint Ventureship” specialist
Shaq has often disclosed how Magic Johnson had helped him realize the importance of investment even as a basketball player. He has also admitted many times how naive he was when he used to get paychecks from his playing days. But a simple book named “Dummies’ Guide to Starting Your Own Business” helped him understand the importance of business. Magic Johnson’s words helped an 18-year-old Shaq and the first thing he understood was joint ventures.
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LOS ANGELES, CA – JANUARY 25: Former NBA player Shaquille O’Neal speaks at the 12th Annual Lakers All-Access Event at Staples Center on January 25, 2016 in Los Angeles, California. (Photo by Michael Tullberg/Getty Images)
Even in the podcast, he mentioned all this once again while answering the question from a viewer/listener. He also revealed the number of companies he is a part of. He said, “I’m invested in over 200 companies. My favorite word in business is joint ventureship.” He also gave the Reebok deal as an example of his work in joint ventures.
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Shaq stands at the 20th spot on the list of 30 richest athletes in the world, with a net worth of around $400 million. Shaq’s net worth is just as massive as his stature and reputation in the NBA. The 3-time finals MVP and 4-time NBA champion Shaq is a multiple business owner in his retirement. Apart from his NBA contracts for 6 different franchises, and his job as an NBA analyst, his multiple business ventures have contributed the majority to building his empire.
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