Ayesha Curry, the wife of NBA icon Stephen Curry, is a superstar in her own right. She wrote a cookbook titled ‘The Seasoned Life’ and premiered on a food network show called ‘Ayesha’s Home Kitchen’. In addition, she was named CoverGirl’s spokesperson and became the brand’s first spokesperson who is neither an actress nor a singer.

Yet, Mrs. Curry continues to rise above expectations. She has recently ventured into the personal grooming sector and has started her skincare line called ‘Sweet July Skin’. But did an old lady’s skin problems motivate Ayesha to start her own business?

Ayesha Curry reveals the origins behind her skincare line

After three years of planning and developing, Curry launched her latest business venture, ‘Sweet July Skin’. It is a product line from her already-established lifestyle brand, Sweet July. In a recent interview with Vogue, she revealed her product line, which is deeply inspired by her Jamaican roots.

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The wife of NBA icon Stephen Curry revealed what made her ponder over her skincare products. It turned out to be her grandmother’s secret recipe, as well as old ladies having a go at their skin problems in Ayesha’s early days.

“Growing up, I just remember them always having these little old wives tails about their skincare like, ‘Rub this tomato on your face like it’ll be good for you,’ or ‘Take this aloe vera and put it on after the sun,’” she claimed.

Drawing from her observation of her mother’s perpetually smooth skin, Curry personally incorporated the homemade tricks she had witnessed over the years into her own line of skincare products. While tomatoes didn’t make it into the final lab samples, she actively included Caribbean ingredients like guava, papaya, and soursop in her products, ingredients which encompassed Vitamin C and niacinamide.

Curry’s product line includes the Pava Exfoliating Cleanser, the Pava Toner, and the Irie Power Face Oil. By blending her passion for homemade beauty secrets with active skincare solutions, she empowers individuals to embrace a radiant and nourished complexion.

What are some other ventures by Stephen Curry’s wife?

Apart from her latest venture, Ayesha Curry has formed a powerful partnership with a renowned chef, resulting in the birth of Mina/Curry International Smoke, a restaurant that has since expanded its presence to over three cities. Additionally, she ventured into the meal kit delivery realm with the widely acclaimed ‘Homemade’ service, which gained immense popularity.

Beyond her entrepreneurial endeavors, Curry’s philanthropic spirit shines through her and her husband’s foundation, ‘Eat Play Learn’, which strives to end childhood hunger, enhance educational opportunities, and create safe spaces for children to engage in physical activities.

Do you think Mrs. Curry will continue to grow her business venture in the future? Let us know in the comments below.

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