“You Got Any Tequila?”: LeBron James Once Proved Devotion to His Million-Dollar Mexican Endeavor’s Product by Rejecting Wine From NBA Journalists

LeBron James is one of the finest players in the sport of basketball. The 4x time NBA champion is not only a dominant force on-court but also has a great business acumen off-court. Apart from his basketball career, King James has made some successful business investments, making him one of the wealthiest athletes in the world. With a net worth of $1 billion, the star not only knows how to make extraordinary sums of money but also knows how to utilize them.

Due to his entrepreneurial skills, James is often rewarded off-court, too. One such rewarding venture is his investment in the Lobos 1707 Tequila brand, which has been making waves in the spirits industry.

James’ investment in a tequila brand

Lobos 1707 Tequila was founded in 2018. The founders were Chief Creative Officer Diego Osorio, CEO Dia Simms, and LeBron James, who officially launched in 2020. Lobos 1707’s lineup includes four impressive products. The company has been successful since the beginning, drawing praise from both critics and tequila connoisseurs. James’ investment in 2020 turned out to be a wise decision that helped the company reach new heights of success.

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The star of the LA Lakers has been outspoken about his love for Lobos 1707 Tequila, calling it “special” from the first sip. James is more than just the brand’s celebrity face. He is actively involved in the business and has made it clear that he wants to be a part of its history and leadership group. The prestigious “2022 San Francisco World Spirits Competition”,  voted it the Best Reposado tequila.

During the podcast of the Athletic NBA Show, the host recalled a moment regarding tequila. They remembered the time when there was a lockdown and everyone had to stay in their hotels. They said, “You knew that there is no basketball the next day. You knew there would be no practice, no games. You started to get a feeling that we might have a resumption of play at some point. But there was this feeling that we know there is an off-day tomorrow. And so everybody involved was there at this giant party. We had accumulated numerous bottles of wine.”

He further added by saying, “And LeBron comes riding up on a bicycle. We know each other well and he knew other people at the party and he stops his bike for a second. And I go like ‘Hey LeBron, come on over’ and he said ‘What do you have?’ We have more wine than to know what to do. And he said ‘You got any tequila?’ And I go like ‘No, there is no tequila.’ And he’s just like ‘Nah man, I’m only drinking tequila tonight.’

Future of Lobos 1707 tequila

Although the exact net worth of tequila is not disclosed, it will be financially acclaimed due to its popularity.

And with the global impact of James, tequila has already earned a name for itself. As LeBron James’ NBA career continues to showcase his success as an entrepreneur, with strategic investments like Lobos 1707 Tequila, his financial future, and status are solidified.

This is a testament to James’ vision and determination to conquer new territories beyond the basketball court is a testament to his success. Do you think James is going to make even better investments than Lobos 1707? Let us know in the comments below.

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