“This was a great opportunity to experience for our guys… we’ve got to learn from it, see what it felt like.” This is how Detroit Pistons head coach J.B. Bickerstaff reacted after his team’s recent 128-107 loss to the Milwaukee Bucks. While the loss has ended their In-Season Tournament run, he takes it as an opportunity to emphasize the growth his young team would take from the experience. “You don’t know what it feels like until you go through it.” However, as his on-court strategies are often under the spotlight, what about the man who he is behind the bench? With that, let’s look at something that shapes him off the court- his family.

Who is JB Bickerstaff’s wife Nikki? How old is she?

JB Bickerstaff is married to Nikki Jones, now known as Nikki Bickerstaff. Originally from Canby, Oregon, a quiet town away from the public eye, she was born in 1978 which makes her 46 years old as of 2024. However, as JB’s demanding career often brings him into the spotlight, she prefers to stay out of the media’s eye.

This makes her a highly private, rarely sharing personal details with the public. The only known social media handle is her Instagram account, which is also private, and is named @nbickerstaff. Nikki’s role in JB’s life is significant but understated. Through all his coaching transitions, like his transition from the Cavaliers HC to the Pistons—she has been a constant support. This proves that their marriage is built on a foundation of respect, loyalty, and mutual understanding. However, away from the cameras, they reflect a partnership where privacy is paramount. With this, let’s explore more about their marriage.

How long have JB Bickerstaff and Nikki been married? Do they have kids?

JB Bickerstaff and Nikki met through mutual friends, Richard Jefferson and Channing Frye at the University of Arizona. They quickly connected and continued in a relationship that eventually culminated in marriage. The couple has been together since 2011 and their marriage has been grounded in support and shared values.

Since tying the knot, they’ve built a family together, raising three children. Blakely, Blade, and Blair are a big part of their lives. The Bickerstaffs are known for their tight-knit family unit. Though his career often requires relocating and long hours, Nikki plays a key role in their family’s stability. She ensures their children are surrounded by love and consistency. Their home is a place of grounding, away from the constant media buzz that surrounds JB’s professional life.

The family remains at the heart of their relationship. Despite his demanding coaching schedule, JB prioritizes quality time with Nikki and their kids. Their shared experiences as parents have only strengthened their bond. With three growing children, the Bickerstaffs are focused on providing a nurturing environment for them to thrive. However, she is not else, as she has created her own business that aims at kids.

What does Nikki Bickerstaff do for a living? Where did she go to college?

Nikki Bickerstaff has built a successful career for herself. She graduated from the University of Arizona, where she earned a bachelor’s degree in marketing and management. This led to her foundation in business and paved the way for her professional journey, beginning with her role as an assistant buyer at Neiman Marcus, a luxury retailer. She gained valuable experience, which would later shape her career in the business world.

After her time at Neiman Marcus, she worked as a business development director for 944 Media, an entertainment and lifestyle magazine. This role opened the door for her to take on the position of associate publisher at METRO. However, her entrepreneurial spirit made her start her ventures, and Nikki co-owned Urban Angels Boutique and Halo Boutique.

In 2017, her career took an exciting turn when she helped launch a Crumbl Cookie franchise. The inspiration came during a family vacation when the Bickerstaffs tried the cookies for the first time. “My sister brought out this pink box, and our kids went crazy. They were ecstatic about it. J.B. and I were looking at each other like, what is this? We knew nothing about it. We never heard of it, but the cookies were amazing. I had the banana cream pie, and it was the best cookie I ever had. So that weekend, I Googled the website, checked it out, and sent an email to franchising asking if there were any opportunities in Ohio. It happened that quick.”

She didn’t waste time and scouted for available spaces in Cleveland, targeting soccer moms. She saw a natural alignment with Crumbl’s audience, and after securing a location, the Bickerstaff family launched their first Crumbl Cookie store. “We live in Avon Lake and our kids play soccer in Rocky River regularly. Crumbl’s target audience is soccer moms, so we felt like there was a natural alignment there.”

Since then, Nikki has been highly successful in growing the franchise, with over 70 employees and a second location in Fairview Park. She credits the success of Crumbl Cookie to the freshness of their products, saying, “It’s the world’s best cookie. They’re always hot and fresh. We make them from scratch.”

Alongside her work with Crumbl, Nikki also serves as the CEO and founder of League Life, a sports digital app. However, it led to her charity work as once, in 2020, amidst COVID-19, she and JB donated iPads and a full year of internet service to select Cleveland-area high school seniors. They also distributed food and protective equipment as part of the Cavs and the Greater Cleveland Food Bank’s long-standing partnership, per the outlet. As per the latest online sources, her net worth is between $2-3 Million.

However, as we know, her mission is to modernize and digitalize lifestyle information for athletes and their families. What will Nikki Bickerstaff’s next entrepreneurial adventure be?