Shreya Singh is a WNBA &amp; NCAA Primary Editor at EssentiallySports. She brings her 4+ years of writing and editing expertise to the forefront of hoops coverage. With a passion for storytelling and in-depth analysis, Shreya aims to perfect engaging narratives in every article, highlighting top players like Caitlin Clark, Candace Parker, and Breanna Stewart, and NCAA storylines around Dawn Staley! 

Previously, she served as a NASCAR Editor, covering features on top drivers like Daniel Suarez and Bubba Wallace.

Shreya's background in competitive Air Rifle Shooting has shaped her approach to sports journalism. Outside of work, she enjoys writing poetry and children's stories.

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Yet, the meme took on a life of its own, thanks to moments like a press conference where LeBron, holding The Autobiography of Malcolm X, admitted, “I kinda just started it a couple days ago,” when asked about his takeaways. You can probably guess how fans pounced at the opportunity, and the “First Page” narrative solidified. And as if fans weren’t enough, a former teammate jumped on the bandwagon in 2023. Alex Caruso was asked about LeBron’s reading habits on The Pat McAfee Show. Hearing the question, he reacted as if an alien had descended and only he was unaware, quipping, “Wait, what books?“. Actually, a quip or pure bewilderment. Who knows? Fast forward to now, and the meme has reached new heights. It is clear now that Mr. LeBron is as humorous as his fans and, with that, a savvy businessman too.

LeBron turns meme into marketing gold, flipping the script on internet jokes with Royal Kingdom’s latest campaign. Details inside.

Vaibhavi Malhotra is a ‘freshman’ at EssentiallySports. But Vaibhavi does have 4
years of Newsdesk experience and brings her trademark ‘peppy’ storytelling
expertise to the table. Early into her ES journey, Vaibhavi aims to bring an
unfiltered view to the modern-day NBA coverage. Whether it's Steph Curry’s
imminent buzzer-beater or LeBron James’ play of the night, Vaibhavi thrives on
capturing the emotions that make basketball more than just a sport. Beyond
surface-level critique, Vaibhavi seeks to challenge norms, asking the deeper
questions and reframing how fans engage with the game—a vision perfectly aligned
with ES’ motto: “The Fan’s Perspective.” When she’s not glued to her NBA League
Pass, Vaibhavi is a Netflix Junkie at heart and enjoys documenting the daily
nitpicks of life around her!

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Vaibhavi Malhotra

Where Did LeBron James Book Meme Come From? Exploring the Story Behind Royal
Kingdom Collab

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Where Did LeBron James Book Meme Come From? Exploring the Story Behind Royal Kingdom Collab - EssentiallySports

EssentiallySports

Vaibhavi Malhotra is a ‘freshman’ at EssentiallySports. But Vaibhavi does have 4 years of Newsdesk experience and brings her trademark ‘peppy’ storytelling expertise to the table. Early into her ES journey, Vaibhavi aims to bring an unfiltered view to the modern-day NBA coverage. Whether it's Steph Curry’s imminent buzzer-beater or LeBron James’ play of the night, Vaibhavi thrives on capturing the emotions that make basketball more than just a sport. Beyond surface-level critique, Vaibhavi seeks to challenge norms, asking the deeper questions and reframing how fans engage with the game—a vision perfectly aligned with ES’ motto: “The Fan’s Perspective.” When she’s not glued to her NBA League Pass, Vaibhavi is a Netflix Junkie at heart and enjoys documenting the daily nitpicks of life around her!