With the NFL season kicking off on September 5, the league has launched a new campaign called “This Is Football Country.” The campaign celebrates football and aims to unite everyone through their shared passion for the game. It’s all about getting fans, players, and everyone involved excited and connected, enjoying the sport together. According to Alex Weprin, this is the campaign’s main goal.

As part of the campaign, a hilarious DraftKings ad featuring LeBron James trolling Kevin Hart was tweeted by James and has since gone viral. The video shows them sitting in a barbershop, exchanging playful banter.

After LeBron pokes fun at Kevin Hart’s height by indirectly calling him a kid, Kevin responds, “I was gonna say something bad, but I’m choosing not to. I’m going to be the bigger man here.” LeBron then replies, “Oh, there’s a first time for everything,” continuing to joke about Kevin’s height. That’s when Kevin Hart visibly loses his cool and asks, “What’s your problem?” adding a hilarious finish to the video.