Touted as the ‘greatest prospect’, Victor Wembanyama made immediate waves when he went number one in the 2023 NBA draft. The air is filled with anticipation as NBA fans await his debut in the big league. However, he has managed to create a surge from his off-court involvements. Very recently, he joined forces with Kyle Kuzma in a company that directly rivals popular social media creators KSI and WWE star Logan Paul’s business venture.

The NBA champion with the Los Angeles Lakers welcomed the French basketball phenom onboard. Moreover, Wembanyama himself spoke of the excitement and detailed involvement he will have in the project.

Victor Wembanyama invests in Kyle Kuzma’s hydration drink

You need to be living under a rock if you haven’t heard of PRIME hydration. KSI and Logan Paul were once rivals who literally punched blood out of each other. Shockingly, years after being bitter enemies, they found a common ground of respect. So, they came together, with their millions of followers to launch PRIME, a healthy alternative to energy drinks.

The beverage has roped in some splendid deals, including ones with the UFC and soccer royalty, FC Barcelona. But they might have to start worrying about competition now as Kuzma made the big run for basketball’s most anticipated youngster, the newest addition to the San Antonio Spurs, Victor Wembanyama.

According to PR Newswire, the 7’3″ San Antonio Spurs rookie has invested in Barcode Hydration, a company co-founded by the Washington Wizards forward. He will now be the face of the healthy drink. For Wembanyama, it is the first step towards him being a role model, spreading awareness of the importance of the food one puts in their system.

“The partnership with Barcode allows me not only to be a spokesmodel but a role model. I want to be elite, on and off the court, and want my body to be the healthiest it has ever been. That’s why I chose Barcode over anything else,” said Wembanyama.

Reports also claim the 19-year-old will be a part of research and development for future Barcode products.

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Kuzma, a former teammate of LeBron James formally welcomed him to the team with a small video. He wrote, “As co-founder of @drinkbarcode I would like to formally welcome my little BIG brother @wemby as the face of Barcode!!! Excited for you fam! Let’s disrupt the game!!!”

Barcode’s origins

Crafted by Mubarak ‘Bar’ Malik, Barcode integrated in 2020. The hydration drink quickly earned recognition from some of the most popular athletes and celebrities. With Kuzma spreading the word about his product, NBA stars Derrick Rose, Tim Hardaway Jr. and more spoke highly of the beverage.

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Barcode is designed for high-performance athletes who need the instant kick of fuel but need to be cautious of the ingredients mix. Derived from natural ingredients, Barcode’s taste and effectiveness have been recognized. Now, with Victor Wembanyama leading the brand, the sky seems to be the limit in the coming future.