From Michael Jordan appearing alongside Spike Lee in Nike commercials during the 1990s, to LeBron James‘ cameo in Jay-Z’s “Empire State of Mind” music video, the celebrity collaborations have always generated buzz among fans. Following suit is a Canadian rapper bringing an NBA star on stage.
The Grammy-winning artist is on a tour and recently held a concert in DC. He recreated a typical celebrity collaboration moment that has become a common trend in the entertainment industry. Artists and athletes join forces to create moments. It’s a fusion that allows them to tap into each other’s fan bases, and create an even broader reach and heightened excitement.?
Drake brings out Kevin Durant on stage during a concert?
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The worlds of music and sports collided in an electrifying way last Friday night when over $250M rich Drake took the stage for his highly anticipated “It’s All A Blur” tour at Washington D.C.’s Capital One Arena.?
Drake brought KD out for his tour in D.C. 🔥
(via @jordangiorgio) pic.twitter.com/xPt1H7bUnB
— Bleacher Report (@BleacherReport) July 30, 2023
However, what sent NBA Twitter into a frenzy was not just Drake’s captivating performance but also the surprise appearance of Brooklyn Nets superstar Kevin Durant.?
This moment between Drake and?Durant is even more exciting as both of them have a special friendship. In 2016, Durant famously joined Drake on stage during his “Summer Sixteen” tour stop in Oakland, California. Their friendship has continued over the years with publicly displaying support for one another.?
The clips of Durant joining Drake on stage quickly spread across social media, and fans couldn’t contain their excitement.
NBA Twitter gets excited after the video went viral
One fan acknowledged both Drake and KD as legends in their respective fields by commenting, “Two goats”.?
Two goats
— RVGGZL¥.DSTRCT.111 (@Ruggsly) July 30, 2023
Another fan humorously commented, “Surprised KD isn’t on his phone,” referring to Durant’s well-known interactions with fans on social media.
Surprised KD isn’t on his phone
— Ortegas Hub 𖤐 (@ortegashub) July 30, 2023
A fan expressed admiration for Durant’s basketball skills by stating, “I love my skinny minny baller! King of handles!”?
https://twitter.com/bagelluvr45/status/1685492314792140800?s=20
Meanwhile, another fan brought up another musical collaboration between athletes and musicians by mentioning boxer Terence Crawford bringing out Eminem during one of his events.?
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That’s nothing Terence Crawford brought out Eminem
— Zelgaro (@ZelgaroMusic) July 30, 2023
However, amidst all the excitement, one Twitter user couldn’t resist making a playful jab: “Wow, Drake brings out KD? That must be the only way he can get someone with actual talent with him on stage.”?
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Clearly intended as lighthearted banter between fans supporting different celebrities, the Drake-Durant stage collaboration did trigger another friendly rivalry in the online world.