The NBA Dallas Mavericks and WNBA Wings, co-existing in North Texas since 2015, are taking their partnership to new heights. With mutual admiration and a commitment to community outreach, the franchises are now embarking on a business and philanthropic alliance. It marks a historic moment in pro basketball.

While the Mavs star player Luka Doncic is on national duty for the FIBA World Cup, both Kyrie Irving and himself would be happy to be a part of this initiative.

A groundbreaking alliance in NBA & WNBA history

The Wings’ jerseys will showcase a prominent Mavericks-sponsored patch featuring the Girls Empowered by Mavericks (GEM) logo. It signifies the deeper connection between the two teams. Beyond the visible patch, the partnership will involve Wings players and coaches actively participating in GEM’s year-round programming efforts.

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Mark Cuban’s Dallas Mavericks partnering with WNBA Wings sets an unprecedented example in professional basketball. The independently owned Wings and Mavericks form a unique alliance in their depth and breadth.

The Mavericks’ investment is a significant seven-figure sum; showcasing their commitment to supporting girls and women in sports. However, initiated in 2021, the GEM program has made a significant impact. It fosters girls’ development and success through physical activity. GEM empowers young females with basketball camps, clinics, financial courses, and workshops, fostering mental, emotional, and physical well-being.

A vision for empowerment and synergy

The idea of a partnership between the Mavs and Wings was sparked when the Mavericks’ operations manager, Becca Brown, and Mavs Academy senior coordinator, Kelli Robinson, proposed the GEM program. They harness sports to create a lasting impact after understanding the link between physical activity and girls’ mental and emotional health.

The GEM program has grown exponentially, drawing more participants and making a greater impact with each event. The formal alliance between the Mavericks and Wings was solidified during discussions surrounding the NCAA Women’s Final Four hosted by Dallas’ American Airlines Center. With a shared vision for empowering girls, the teams decided to integrate efforts and expand community outreach.

Wings jerseys debut featuring the GEM sponsor patches at the home game against Chicago marks the beginning of a transformative journey for both franchises. After all, they work together to inspire and empower the next generation of athletes.

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