Something unimaginable happened! LeBron James was snubbed. Yes, you read it right. King James was told no! Throughout his career, the truth has been established that LeBron gets what he wants. Be it Bronny James drafted in Lakers or tipping the dismissal of coaches, it was LeBron all along in all the sagas built around any franchise he plays for. And after fighting side by side for years, hearing that’s the last thing is one can expect and so didn’t LeBron. But there’s always a time for the first. This was it for LeBron as a $37 billion company unceremoniously snubbed the Lakers star.

The company is none other than none other than Yum’s Taco Bell. LeBron posted a video lounging in his chair, casually calling to inquire when the next Taco Bell commercial would be filmed. During the call, he learns from the person on the other end that the 40-year-old wouldn’t be cast in the ad. Surprised, LeBron falls back in shock and asks if his son Bronny would be in it, but he’s told that Bronny isn’t involved either.

Confused with what was going on LeBron asks, “Who they get?” the reply comes, “Regular fans. They’re doing this whole drive through cam thing.” LeBron quickly clarifies that he’s a fan too. The person then informs him that LeBron will be featured in the advertisement talking about the big ad. The superstar gets intrigued to know when the shoot will take place. To his surprise, it turns out he’s been part of the commercial all along while talking on the phone. LeBron shared the video with the caption, “🤦🏾‍♂️ @tacobell is gonna regret this #ad.”

Of course, the entire commercial was done in a playful tone. But LeBron’s top-notch acting had us in the first half. Since 2023, the first Tuesday of every month has been designated as National Taco Day, and the James family has been strictly following that tradition. After all, LeBron went through a lot to make it happen.

LeBron James and a sneak peek of the history behind Taco Tuesday

A legal battle, that’s what LeBron James had to endure just for the simple phrase “Taco Tuesday®.” The right “®” was held by Taco John’s for years and LeBron didn’t realize that something as simple as that would make life so difficult for him.

This created complications in commercials with Taco Bell, which had exciting deals on Tuesdays, forcing them to censor the phrase. At the time, the 20-time All-Star had partnered with them. In 2019, LeBron even attempted to trademark the phrase through his company but was unable to secure the rights.

When LeBron failed to get the rights, Taco Bell petitioned to make the common phrase free for everyone to use. Taco John’s also stepped back, choosing not to defend their rights any longer due to the high costs involved. In October 2023, Taco Bell stated, “Taco Tuesday officially belongs to all who make, sell, eat and celebrate tacos.”

LeBron showed his support with an X post stating, “👏🏾👏🏾👏🏾👏🏾 Let’s go @Tacobell !! Only right that National Taco Day is on a TUUUEEESSDAAAYYYY!!! Expect a crazy drop tomorrow and every Tuesday after that.” Now, LeBron and his family can be spotted using the phrase quite often, proudly advertising it in the best possible way.