There is seldom a moment when we can’t get through a post featuring Stephen Curry and his wife Ayesha, and not be appreciative towards them. The NBA’s power couple seldom shies away from standing out as each other’s pillar of support. From Ayesha defending Stephen Curry’s foul claims during an interview on Sherri Shepperd’s show to cheering him on during matchups, Mrs. Curry continues to do her part in supporting her husband as he progresses in his chosen career. Therefore, despite being a busy weekend for him, Stephen Curry did not hesitate to reciprocate the gesture!

Recently, Ayesha Curry’s lifestyle brand ‘Sweet July’ was captured using a coffee truck to promote its newest product. The exterior highlighted Ayesha’s picture, and samples of the new product, the Coffee Fix Peptide Eye Cream, were placed outside the truck. Soon, Stephen Curry turned up to the stationary vehicle, attracting a huge crowd behind him. The Golden State Warriors star featured the visit on his official Instagram account, to be viewed by his 57.9 million followers. Ayesha had come up to the truck yesterday and was serving coffee to the surrounding people. Now, Steph joined his wife and showed viewers around the truck and outside, where thousands of fans cheered him on. In less than an hour, Curry’s post received more than 34,400 likes, including from ‘Succession’ actor Nicholas Batum.

Stephen Curry’s support comes at a time when Ayesha certainly needs it. After all, back in early February, ‘Sweet July’ announced that the brand’s Oakland home goods store and cafe would be shut down permanently! The official announcement was made “To prioritize the safety of our patrons and staff”.

The store had fallen victim to a robbery attempt, but that was back in 2022. The primary reason, or the current ‘safety concerns’ were not specified. Nevertheless, it would not have been easy to part ways with Ayesha Curry’s lifestyle brand. However, one has to move on. Ayesha has done just that by utilizing a unique marketing tactic for ‘Sweet July’s newest skincare product.

Stephen Curry’s gesture is made more special by the fact that the player is currently far from being an idle person. It is his Bay Area that is currently hosting the NBA All-Star Weekend, after all. Being the Warriors’ face, Curry is also the unofficial host of the event. As part of the festivities, the player spoke to students of East Oakland Pride Elementary School. All in part of the NBA basketball league’s Day of Service. He attended an event held at Club 30 and acted as a spokesperson to how the Warriors squad and other veterans felt about returning to the Oakland Arena.

In a few hours from now, the Three-Point Leader will be teaming up with LeBron James, Kevin Durant, and others during the highly anticipated All-Star game. Therefore, amidst such a packed schedule, no one would have blamed the player if he hadn’t shown up to the truck.

Sweet July means a lot to Ayesha Curry. It is not just another one of her cherished business lines, but something that aligns with her key interest: skincare. Stephen Curry realizes this too. This may be why he didn’t mind when Ayesha used another unique way to promote her brand.

Stephen Curry praised ‘Sweet July’s cleanser whilst following skincare process alongside Ayesha

Back in August 2023, Ayesha Curry uploaded another video of her skincare routine tutorial. Only this time, she was joined by Steph himself! The purpose of the video was to promote the Pava Exfoliating Cleanser, which had been launched just a month ago. Ayesha gave the tutorial, and the Warriors star listened. Listened like a child wanting to gain information and knowledge about a particular thing. Along with following Ayesha’s instructions, Stephen Curry passed remarks about the product by stating “That smell delicious. It feels light and airy”.

With comments disabled, it’s hard to know what other NBA fans thought of Steph engaging in the skincare routine. However, it would have made his wife happy. Just like recently, when Steph turned up to the truck. As their respective businesses continue to grow, it remains to be seen what else the supportive dynamic between Steph and Ayesha shows their fans.