Jaylen Brown’s week has been a rollercoaster. First, the NBA fined him $25,000 for a controversial on-court gesture, and now, he’s grabbing attention off the hardwood with bold business moves. Brown had launched 741, his own performance brand, drawing inspiration from none other than Kobe Bryant. The late Lakers legend had reportedly been working on a similar idea to empower athletes with better deals and ownership opportunities.

The Celtics star, a sneaker-free agent since his Adidas contract ended in 2021, even turned down $50 million in endorsements to pursue his vision! Known for rocking Nike kicks—sometimes sans swoosh—he’s no stranger to shaking things up. For Brown, 741 isn’t just about footwear; it’s a statement of creative freedom, athlete empowerment, and fearlessly charting a new course.

Shoes aren’t the only thing he plans on creating. Recently, the 741 brand announced its launch of apparel. In the Instagram post teasing the launch, it looked like Brown had been concocting something underground away from the prying eyes of the world.

Fans saw the post and were quick to react to the news.

The hype surrounding Jaylen Brown’s “dope” brand is unreal!

“Bro is a whole supervillain,” said one fan. The post sure gives ‘supervillain’ vibes. The dark shades and slick, serious aesthetic resemble something straight out of a Marvel movie. Well, looks like he stole Doc Ock’s sunglasses! While he might not be plotting to take over the world (yet), his unapologetic confidence and the audacious nature of his new venture certainly give off main villain energy.

Another netizen commented, “Its happening”. Fans have watched Jaylen Brown navigate his post-Adidas era, from becoming a Nike critic to boldly removing their swoosh from his shoes. So, when Brown unveiled 741 in September, it felt like a major moment. For years, people wondered what he would do next, and now he’s taken that leap. Turning down over $50 million in deals to run his own show? That’s big. It’s not just about a shoe line; it’s about control, ownership, and breaking away from the corporate structure.

“The understanding of ownership and value is what’s important for the next generation of athletes. It’s time to think different and be different… It’s time to create more value for everyone involved, from athletes from consumers to employees and the communities that support them,” Brown earlier said.

The comment “take all my money JB” is definitely an exaggerated, but totally understandable reaction to Jay’s growing brand. Fans are so excited about 741 and this reaction reflects that enthusiasm to the extreme. Even if it’s not quite literally about emptying their bank accounts. JB has a huge fanbase, especially in Boston, and this comment highlights the level of trust and loyalty he’s earned.

The hype surrounding the brand is big. “I’m in line right now,” wrote one user. Since 741 will be sold online, there’s no actual line to wait in physically, but it perfectly sums up the hype. They probably couldn’t get the shoes when they launched as they quickly sold out. Looks like they don’t want to miss out on the apparel this time!

In case you’re wondering what this ‘741’ actually means, we got you covered. Jaylen Brown wears No. 7 for the Celtics and “in numerology, the number 7 represents spiritual awakening, wisdom, and understanding, while 4 symbolizes hard work, stability, and practicality. The number 1 stands for new beginnings, creativity, and independence.”

One fan had only one word to say. “Dope”.

Dope is short and sweet, yet perfectly captures the excitement surrounding JB’s new venture. Not many athletes leap into full ownership. And then there’s Jaylen, who’s turned down huge endorsement deals from top guns like Adidas and Nike to make it happen. Fans know this isn’t just another run-of-the-mill launch; it’s a statement. And Brown’s got the right kind of momentum to make it work.