Big announcement time! And this time it’s from Stephen Curry. The Warriors star is providing an opportunity to have a never-before moment. And no, it’s not during a preseason game. As the stars looked aligned for the Curry family, Stephen took the perfect opening to get a firmer grip on a $531 billion market.

So what exactly was the announcement? Stephen Curry took to Instagram to share the big news as his whiskey brand, Gentleman’s Cut is ready to host an event. Curry promises to provide an exclusive experience to the guests present during the event, which will be on October 12. The location was also disclosed with Safeway, 525 El Camino Real, Menlo Park, CA 94025 being the address. But not so fast! The event is strictly for 21+ for obvious reasons. “Join me for an exclusive afternoon with @gentlemanscutbourbon! Hope to see you there. 👀 🥃”, Curry wrote in his post. He even shared the post on his IG story with a countdown bar on.

This came after the recent success of the Curry family’s ladies. Steph’s wife Ayesha and sister Sydel, are running the Domain Curry wine business for around six years. Their Napa Valley production line recently had its first harvest of the year. Inspired by the successful journey of the women in his family, Curry decided to enter the market last year with his brand Gentleman’s Cut. Since then he launched a number of editions to expand the venture.

Curry’s on-court record with the Dubs may have dipped a little but he is flourishing as an entrepreneur. Besides widening his business horizons nationally, the Warriors’ leader has made progress with his brand on international soil recently.

Stephen Curry decides to go big opening business arms in Chinese market

Majority of the businessmen get a chunk of their profit from the markets of China. Stephen Curry followed the same step with his Curry Brand. When it came to opening the first store, the 36-year-old knew which spot he wanted.

Curry straight away flied to China with his associates to set up the store in Chengdu. The Chinese population witnessed the first store of his brand last month which was backed by his long-term brand, Under Armour. Apart from Kings’ De’Aaron Fox, the Curry Brand got on board the Japanese NCAA star, MiLaysia Fulwiley.

Apart from his interest in sportswear, sneakers and spirits, Curry is inclined towards media where he gained enormous success with Unanimous Media. To support the underserved community, Curry launched the Underrated brand which creates opportunities and provides equity to them. Eat.Learn.Play is another popular foundation that the Curry couple is running for underprivileged children. There are several other businesses that the 4-time champion is looking after alongside balancing his professional life in the NBA.