After winning his first Olympic Gold medal, Steph Curry had the perfect outfit planned for the post-match celebration. The Splash Brother, who delivered 4 threes with just 2:43 minutes remaining in the Final against France, created history with Team USA. Shortly after the game, he donned a custom-made ‘Nuit Nuit’ hoodie featuring silver on the Eiffel Tower. Is it his way of mocking them or what?

‘Nuit’ means ‘night’ in French. The merch also draws attention towards Curry’s ‘Night Night’ celebration, where Steph joins his hands and places them on the side of his head, which is his way of telling other teams to go to sleep, it’s over. Interestingly, Trademark attorney, Josh Gerben, broke the news that the sharpshooter has filed for a trademark! “The filings, made in the past several days, come after Fanatics released a shirt with Curry’s picture and the words ‘NUIT NUIT’ appearing under it,” he wrote on X.

When Rachel Nichols stopped the Splash Brother at Team USA’s post-game party, he said “Nuit, Nuit. In France, we say that instead of Night, Night. I don’t know what else to say, I gotta say nothing.” It took the viewers back to ‘the moment’ when Steph Curry said the phrase with his folded hands and he turned it into a pillow after hitting the dagger shot on the court.

Mike Fogg, a prominent figure in sports collaborations and special projects, organized this unique gesture, making Curry’s Olympic experience unforgettable. This is not the first time an athlete has sent personal messages to his fans through merch. Remember the ‘Mamba Out’ project from years ago? Oh man, that still gives us goosebumps!

Fogg revealed he connected with Steph Curry through some of his close friends and business partners 3 years ago after which they started collaborating. “This was completely a personal side project for him,” he clarified. But it was completely from Fogg’s team’s side to ensure that the Splash Brother got a personalized gift, adding a special touch.

The project began a month before the games, and Steph Curry was fully aware of the project. Fogg’s team worked enthusiastically to create a bespoke item that would resonate with Curry. “Once the pieces were shipped to the hotel in Paris, we had no idea when or if he would wear them. Steph chose the perfect moment, making it all the more iconic. It really shows how calculated he is. It truly felt like a lighting-in-a-bottle moment for all of us,” he told CCLT.

The gesture was not only a testament to their commitment but also a reflection of the meticulous effort that went into the creation of this unique memento!

Fashion or Strategy? The story behind Steph Curry’s viral outfit 

The design team shipping it directly to his hotel ensured that Steph Curry received it at a pivotal moment, just before he was set to take the hardwood for his Olympic debut. Mike Fogg and his team, on the other hand, had no clue the Splash Brother would hit the nail on the head with his timing and this would suddenly turn into a trend! “We had no idea it would go viral to this extent. Like you, I’ve received numerous requests, but I’ve been responding that it was a one-of-a-kind creation for the gold medalist himself. I’m expecting to see knockoffs pop up everywhere — that’s just how it goes!”

After the outfit went viral, it drew attention to its bold style and distinctive flair. Many fans and analysts began speculating whether Steph Curry was secretly planning his Olympic finals as the debutant. His decision to wear it after the finals made people wonder if the outfit is part of a strategic plan to build hype and convey confidence toward Team USA’s long-term success after the Big 3 retire.

The outfit’s timing and presentation seemed almost calculated to strengthen his image and impact, blending personal style with athletic performance in a way that captivated the public’s imagination. This gift was not just a symbol of deep respect but also the admiration the hoops world has for Stephen Curry.

Before you go, do not forget to check out this crossover between BG12 and Georgia Bulldogs star Asia Avinger.