There’s no stopping! Another Stephen Curry video has recently gone viral and the Warriors star is seen flinging a ball from the tunnel all the way across the court for a bucket. The otherworldly wizardry is thrilling to witness before a somber feeling latches onto it. These moments are limited, as Curry himself has admitted. With his hands on too many plates and the NBA journey in its last leg, the 36-year-old is eyeing a post-retirement career and business could be a major part of it. The good news for the fans is that there’s still a way for more Stephen Curry content as a major business move comes to light that will bridge itself with sports. Excited?

According to an exclusive report by The Hollywood Reporter, Stephen Curry is teaming up with CNBC for a sports business endeavor. The company will launch a CNBC Sport weekend show ‘CNBC Sport: On The Record’ that features interviews with sports business executives and newsmakers. And Steph’s role?

“In an era where everything is time shifted or time delayed, sports is the one sort of appointment type viewing — that and the live market, by the way — so you have to be engaged,” Max Meyers, VP & senior executive producer of strategic verticals & audience development said in an interview to The Hollywood Reporter. “And that has inflated the value of these franchises, and there’s a natural scarcity to them as well.” This scarcity is the target spot for CNBC and who is better than Bay Area’s own, Stephen Curry to be the point of focus in its pilot season.

The plan came into consideration after CNBC president KC Sullivan made a pitch. “Look, sports is like a very large investable asset now,” Sullivan suggested according to CNBC Sport reporter Alex Sherman. He also revealed the CNBC crew followed Curry around during the All-Star weekend for exclusive footage to be used in the series. But a massive plan around this was scratched out due to a controversial decision.

Aftermath of Stephen Curry’s controversial decision surfaces that impacted CNBC

There was overwhelming anticipation leading to the NBA All-Star weekend in the Bay Area. After last year’s success of the Stephen Curry vs Sabrina Ionescu 3-point shooting contest, plans were in place to run it back once again. Even Klay Thompson and Caitlin Clark were part of the plan before it was nixed.

“The original conceit of it was that we were going to follow him into the Chase Center for the three point contest,” Sherman revealed. “But then at the last minute, he pulled out of the three point contest with Sabrina Ionescu, and they scrapped that plan. But we kept the boat ride.”

According to NBA spokesperson Mike Bass, they “weren’t able to land on a plan we thought would raise the bar off of last year’s special moment. We all agreed not to proceed and will instead keep the focus on All-Star Sunday’s new format.” This came after Caitlin Clark pulled the plug on the idea of her participating against Curry in San Francisco rather than Indianapolis, venue to the WNBA All-Star weekend.

Despite the blockbuster contest not happening, Sherman confirmed CNBC keeping Curry’s footage from the All-Star weekend. There has been no exact date set for the new series, but it is expected to be somewhere during the next season, once the NBA’s $76 billion deal with Walt Disney kicks in.