Rich Paul has had a wonderful business this NBA offseason. The star sports agent pulled off deals worth $900 million over the last few months. On top of it, he recently launched his biography, discussing various deals and contracts that he negotiated in his career, including the whooping $400 million payout for LeBron James. Moreover, during a promotional interaction, he shed light on the blockbuster deal signed by soccer superstar Lionel Messi.

The Argentinian soccer set the MLS on fire ever since he signed the contract with Inter Miami. Messi not only increased the viewership of the league but also massively influenced the business surrounding. On top of it, he also reaped the benefits of his fan following and popularity with an ‘Unusual’ blockbuster contract. Let’s find more about it from the perspective of one of the most successful sports agents.

LeBron James’ best buddy dissects Messi’s blockbuster deal

It’s usual that information regarding contracts and endorsements deals could be boring, but if it involves superstars then it turns into headlines. Lionel Messi pulled off something close to that with his recent deal with Apple. The global tech giant which has the exclusive streaming rights of MLS, signed a deal with the consideration customer acquisition. Many found the deal ‘unusual’ and ‘unprecedented’, reported ESPN. 

However, Rich Paul had a different point of view. Featuring in the latest episode of The Town with Matthew Belloni, Paul hailed Messi’s deal. He said, “He is getting a piece of their (Apple) subscriber number… I thought that (Deal) was great. ” He further went on to talk about the specifics of the deal, talking about the viewership generating potential of the superstar.

Furthermore, Paul also suggested a tip to Messi: “I would get paid for the butter & popcorn in the arenas. There are certain rules for certain guys. Certain guys is just the box office.”

Read More: “I Grew Up Without My Mother”: Now Owner of $120,000,000 Business Empire, Rich Paul Credits Tough Childhood for Major “Negotiations”

Not long ago, Paul pulled off a blinder of deal for LeBron James. Let’s find out more about that.

Rich Paul’s blockbuster negotiation

Paul has been recently promoting his book, Lucky Me: A Memoir of Changing the Odds. The books contains interesting anecdotes of his career. Speaking of his star-studded career, one of the most impressive negotiation, he ever pulled off was the $400 million payout for LeBron James.

Paul helped the superstar move out of the Miami Heat and trade to the Cleveland Cavaliers.

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What do you make of Lionel Messi’s blockbuster deal with Apple? Let us know in the comments.