Similar to $6.1 Million Worth Brother Bronny, LeBron James’ Younger Son Bryce Remains Untouchable in High School NIL Valuation

LeBron James is a basketball icon and one of the most recognizable athletes in the world. He has not only left an indelible mark on the NBA but is now reshaping the landscape of sports marketing. His elder son, Bronny James, has already become a prominent figure in the world of college basketball.

It’s no secret that LeBron’s eldest son, Bronny James, has been making waves in the world of college basketball. His younger son Bryce is not too far off among high school athletes.

LeBron James’ younger son, Bryce James, a High School phenom

Bronny is a potential first-round pick for the 2024 draft class. Meanwhile, Bryce (16) has already made a significant impact on the world of sports and social media. With a staggering 1.9M Instagram followers, his online presence reflects the growing interest and fan following surrounding the James gang. Bronny’s massive social media following, coupled with a remarkable $6.1 million NIL valuation, underscores his immense sports marketing potential. Bryce’s current NIL value, estimated at approximately $1.2 million, firmly positions him among the most marketable high school athletes.

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Bryce’s high school journey started at Sierra Canyon School, in Los Angeles. The school is renowned for its athletic programs and high-profile students. During his early years at Sierra Canyon, Bryce’s burgeoning basketball skills set the stage for a promising high school career.

However, as he entered his high school junior year, Bryce transferred from Sierra Canyon to Campbell Hall School. But his time at Campbell Hall was relatively short-lived. On August 10, 2023, he surprised many by announcing another transfer, this time to Notre Dame High School in Sherman Oaks, California. Each move came with its unique set of challenges, including adapting to new teammates, coaches, and playing styles. His partnership with Klutch Sports in December 2022 marked a significant step in leveraging his marketability and brand value.

Bronny James, a college athlete with a multi-million dollar NIL valuation

On the other hand, Bronny, at the age of 18, boasts an impressive social media following, with over 13.5 million devoted fans across platforms like TikTok, Instagram, and X. This substantial online presence translates into a remarkable NIL (Name, Image, Likeness) valuation, estimated at a staggering $6.1 million.

Bronny has taken his talents to the college basketball stage, where he represents the USC Trojans in the highly competitive Pac-12 Conference. Recognition and accolades marked his journey. He received a consensus four-star rating and earned a coveted spot as a McDonald’s All-American during his senior year in high school in 2023.

What sets Bronny apart is not just his on-court prowess but also his exceptional marketability. His NIL valuation places him at the pinnacle of his age group among college athletes, stressing his significance in college sports. To put this into perspective, LSU Tigers hold the second-highest valuation in this category. While, women’s gymnast, Olivia Dunne, a 20-year-old athlete, has an NIL value standing at $1.2 million.

While LeBron is the richest active player in the league, his sons are at the top in their respective categories. What are your thoughts on Bronny and Bryce’s future in the NBA? Let us know in the comments below.

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