NBA stars make millions throughout their career. Following that, only a few build their empire and continue to stay relevant even after their retirement. One such successful business mind belongs to the 4x NBA Champ, Shaquille O’Neal. The big man has stepped on every possible rock, investing in around 50 brands across multiple industries. As he continues to invest more, Ayesha Curry, who is in the early stages of a similar path, shared the secret formula behind operating multiple businesses. Coincidentally, both stars have the same formula.

So, the one confusing question about owning multiple brands is, how do they manage it? There should be a secret for these business moguls to easily get away with sweeping millions of dollars into their bank accounts. Shaq indeed put an end to our confusion with a simple answer. In a recent interview, a young entrepreneur asked the big man about constantly scaling his business. Dr. Diesel responded, saying, “The secret to scaling is one-word, delegation. I can’t be in 155 places at once but I know somebody that can,” along with his very own playful laugh.

On the other hand, Ayesha Curry, who also wears multiple hats, dropped the same response. The 35-year-old, who is a chef, author, and co-founder of the wellness brand, Sweet July, stepped into an entirely new business, the publishing label, Sweet July Books. On the launch of the label’s first book ‘Honeysuckle and Bone’, Mrs. Curry was featured on CBS, promoting the book.

At that time, the interviewers asked her the pressing question: How do you do it all while being a mother of four, and one of them is a toddler? Ayesha calmly responded, “I have a great team of people around me that I rely on day in and day out. That kind of make things go and give me the safe space. I need to be able to create and ideate and let me do have all the fun to be honest. And so, I’m so grateful for my team.” So, it’s all about finding the right person to manage the businesses.

What are Shaquille O’Neal’s latest investments?

As we already mentioned, Shaq has made investments in variety of brands in various industries. One of his notable investments include the decorated $1oo million buy in Google valuation in 1999. Currently, the conglomerate’s value is set around $2.2 trillion and we can only imagine how much money Shaq must have made.

Nevertheless, speaking of his latest investment, the big man has made several investments in the recent times. Firstly, he teamed up with famous chocolate brand, Hershey Company, and came up with two new candies, Shaq-A-Licious XL Originals” and “Shaq-A-Licious Sours. These two candies either come in the shape of Shaq’s face or replicate phrases from his balling career. As part of the marketing campaign, he famously said, “So go ahead, bite my head off.”

Apart from gummies, he invested in the yet another hotel business, Shaq’s very own fast food joint, Big Chicken. Founded in 2018, after a successful for 7 years, the big man further expanded it in September 2024 with a new branch. We will never know, right now Shaq would be planning to further expand his empire. In which industry do you think he should invest next? Let us know in the comments.