Stephen Curry is making the headlines again, but not for his majestic 3s. In fact, he is turning his head towards fashion this time. If there are any charitable or philanthropic endeavors in question, you can bet that 2X MVP Stephen Curry will be at the forefront. In a recent venture, Curry has partnered up with $8.11 Bn Japanese brand Rakuten, and the Black in Fashion Council (BIFC) in an effort to support and promote emerging black designers.
Curry takes this opportunity as his way of taking part in the cause of promoting black designers and brands, something he is always happy to do. He is a fashion connoisseur himself, and with the reputation that he is bringing into this partnership, it is sure to revolutionize fashion as well as the sports world.
For Stephen Curry, it is about representation
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On the collaboration, Curry says, “It’s a wild experience for me.” Being a major part of the sports world himself, he realizes that fashion, culture, and sports are closely interconnected. As athletes, they have the platform to express themselves in terms of appearance, style, and the shoes they wear both on and off the court. “Now with the tunnel walks, how us as NBA players show up to games gets as many eyeballs as maybe the game does,” he says.
Despite this, at the heart of this collab lies Curry’s passion for representing his community and promoting the talents that are emerging from this. He continues, “Being in a situation where you have the Black in Fashion Council and Rakuten coming together and being creative around how can we leverage that platform? That opportunity to create awareness, drive traffic, create support for some very talented up-and-coming Black designers that need just that little boost for the world to understand who they are, what they’re about.”
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Curry’s tunnel entrances to promote the designers
Curry will be promoting the works of the black designers during his pregame tunnel entrances. He will be wearing the works of black designers and brands like Advisry, Des Pierrot, Head of State, Pierre Blanc, and Savant Studios.
Stephen Curry is set to reveal the first look of this partnership during the Golden State Warriors game against the Phoenix Suns on the opening night of the regular season. Moreover, throughout the season, Curry will be in close contact with the BIFC designers and promote them via his different social media platforms.
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