Rich Paul’s known for spotting the greatest talent. LeBron James has been with Klutch Sports forever. And along with a bunch of other brilliant youngsters, he also represents Bronny James. His business decisions have earned him a net worth of nearly $120 million. Well, he’s just backed a new media company, aiming to be what basketball truly is for the fans- authentic. And get this- the media company is started by Bron’s close friend and collaborator, Paul Rivera.

Rivera was an executive at Nike Inc. and Beats by Dre. That wealth of experience is what he aims to bring into Homecoming, his new media company. According to Bloomsberg, it focuses “on video podcasts that aim to be at the center of sports, business and culture.” This approach represents a departure from conventional sports media that often reduces athletes to their performance statistics and game highlights.

Naturally, Paul saw this as an opportunity.  The company produces various content formats including documentary-style features, interview series, and behind-the-scenes content that provides unique perspectives on athletes’ lives and careers. And of course, LeBron James’ agent has been open about this approach missing in the industry for years. Now, he holds a seat at the table at Homecoming too. And it’s a pretty special one.

“The seat I sit in today, I can invest in things and give advice when necessary,” Paul said of his investment. “That’s a good seat to sit in.” It’s certain that Rivera will be using Paul’s pedigree and experience in the NBA to capitalize on this company’s potential.

But what does this mean for the traditional channels? Granted that a startup like Homecoming will take years to reach the reach of the giants. But at the pace the world caught wind of the new kid on the block, it doesn’t look like it’d take long. Fortunately for ESPN, their new change is brought in to curb that.

ESPN’s new business strategy considered to be “redefining”

It seems like ESPN saw the success of the likes of Netflix and came up with a streaming app of their own. But their highly anticipated direct-to-consumer streaming service is finally here. It is simply called “ESPN”, but they expect it to “redefine our business.”

Any thoughts on the name? Does it seem a little too bland? Well, the name carries power. Or as ESPN chairman Jimmy Pitaro says, “there’s real power in our four letters.” It’s one of, if not the, biggest sports companies in the world. But the streaming service changes a lot. Now, the world has access to all sports coverages on their fingertips.

Accorting to Front Office Sports, an unlimited package, carrying all of ESPN’s networks will cost $29.99 per month. The revolutionary change will debut in start of the 2025 pro and college football seasons. “We’re really looking at the 60 million–plus households [in the U.S.] that are on the sidelines,” Pitaro said, referring to those consumers without any sort of tie to ESPN. “We are platform-agnostic.” 

Both of these changes are huge in the media world. For one, the fans will finally get some overdue authentic content that prioritizes on the little guy. With Rich Paul in the corner, Homecoming can capitalize on LeBron James‘ fame to get the word out there. And on the other side of the spectrum, a media giant like ESPN made big moves. Their streaming service will make life easier for all involved.