Adam Silver is the man behind the wheels of the NBA and he is probably one of the most influential people in the world of professional sports. Silver is a man whose reputation precedes him, and so it is not surprising when potential investors in a new project undertaken by the PGA Tour reached out to Silver, seeking his participation.
The PGA Tour sought the invaluable expertise of the NBA Commissioner, in the hopes of building a future golf titan through its framework deal with the Public Investment Fund (PIF) of Saudi Arabia. They wanted Silver to oversee the project and possibly play an executive role. However, Silver’s response isn’t so reassuring for the project managers.
Adam Silver is not interested
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In light of this discourse, sources have confirmed that the NBA Commissioner “isn’t interested” in overseeing the project. On the other hand, the fact that they approached Adam Silver, despite his lack of interest, indicates their ambitious plans for this golf project. The PGA Tour along with CBS Sports, NBC Sports, and ESPN inked a nine-year television contract in 2020.
The industry executives are now expecting giant streaming platforms like Amazon, Apple, and YouTube to compete for the next deal. In retrospect, the basis for their plan to involve Silver was because of his commendable management of the NBA’s streaming rights. His expert input could have possibly propelled the project to higher grounds. Unfortunately, Adam Silver showed no inclination toward the project.
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Why Silver Adam?
Considering the influence that Adam Silver has, the project managers decided he would be the perfect fit to take the business venture ahead. Silver also appeared to be the best person for this position after receiving high appreciation for his management of the NBA streaming rights. He is highly experienced in negotiating the intricacies of streaming rights and he also played a monumental role in shifting the NBA to digital platforms.
Despite this, the PGA Tour still hasn’t been able to finalize its agreement with Saudi Arabia’s PIF. However, the PIF is sticking to its plan of supporting the PGA Tour financially, but it is doing so in concert with other investors in PGA Tour Enterprises, a new for-profit company that will manage the PGA Tour and LIV Golf’s commercial operations.
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Do you think Adam Silver could have been the perfect fit for the role? Let us know in the comments.
