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Can Paul George's hefty contract translate into a much-needed turnaround for the struggling Sixers?

Paul George is slated to make his regular season debut with his new club, the Philadelphia 76ers, on Monday evening. After missing the first five matches of the season, he might play against the Phoenix Suns on Monday. The 9x All-Star suffered a bone bruise in his left knee during the preseason. And this is the first time this season the Sixers haven’t had both their superstars on the injury report as out. The team lists George as questionable for Monday’s game, while the former 22-23 MVP is out.

The Sixers are currently 1-4 in the league. They sure would like all the help they can get. With both their stars, Joel Embiid and Paul George, out, the team has relied heavily on Tyrese Maxey, who averages 41 minutes per game, the highest in the league. He was a full participant in Friday’s practice. George, aka “PG13,” has been in the league since 2010 and has played for three franchises, excluding the Sixers. The star forward has been a top player in the NBA for quite some time, leveraging his status for big paychecks and has amassed himself a huge figure.

George’s net worth is about $110 million, according to Celebrity Net Worth. The Indiana Pacers signed George to a rookie contract, including a $2 million signing bonus, after drafting him 10th overall. After his rookie season, he scored a solid three-year deal worth $30 million, a pretty nice boost early in his career. Then, before that contract even wrapped up, they came back with a five-year extension valued at $70 million—talk about a vote of confidence! During his time with the Pacers, he took them to two conference finals, showing up big in the postseason. Unfortunately, that’s where his playoff journey ended with Indiana, but he sure made his mark.

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After his contract with Indiana expired and he’d firmly secured his status as a rising star, George made a move to the Oklahoma City Thunder, where he was pulling in around $20 million each season. Just two seasons later and $40 million wealthier, he took his talents to Los Angeles, signing a lucrative four-year deal with the Clippers worth a guaranteed $176 million. It’s a high-stakes jump, but his skill set has only grown since those conference finals run with the Pacers—although, back then, that was as far as he could take them in the playoffs.

It’s been a journey, and that shift from Indiana to OKC and then L.A. marked some big chapters in George’s career, each stop adding to his legacy and bank account.

George is currently locked in with the Sixers on a massive four-year, $211 million contract. Over his NBA career, he’s racked up a staggering $354 million from salaries alone, with an additional $10 million in bonuses. And those brand endorsements? They’re no small deal either. George has earned close to $10 million through various sponsorships, which is a nice boost to any NBA player’s income.

It’s impressive to see just how much his talent and hard work have paid off—both on the court and off. That four-year max deal with Philadelphia reflects just how high the Sixers are on his game. And for George, that all-in commitment keeps him at the heart of a franchise that sees him as a central piece for their championship aspirations along with Embiid.

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Can Paul George's hefty contract translate into a much-needed turnaround for the struggling Sixers?

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Paul George’s current salary, endorsements, and shoe deal

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PG’s salary for the 2024-25 season with the Sixers is $49,205,800. In the 2024 offseason, he left the Clippers in free agency and inked a new deal with the Sixers valued at $211.58 million, extending through the 2027–28 season. Paul George is all set to line his pocket with $51,666,090 in 2025-26 and $54,126,380 in 2026-27. For the final year, he holds a player option; if he takes it, his earnings will go up even more, to $56,586,670 in 2027-28.

George’s podcast, Podcast P, has quickly drawn in fans; all because of his approach, fans now have access to listen to first-hand stories from current and former league players. And it isn’t formal as well so players can talk very openly on the podcast. With around 650,000 subscribers, the podcast is gaining popularity as Paul George has hosted current players like Chet Holmgren and Karl-Anthony Towns, discussing everything from playoff experiences to challenges with injuries and game highlights. The podcast is produced in collaboration with Wave Sports + Entertainment. An awesome way to market your off-court personality as well.

Nike remains George’s main sponsor, paying him an estimated $5.5 million annually. His partnership with Nike has been particularly significant since 2017 when he joined the elite list of athletes with a signature shoe line, which has now ended but they released six iterations of his shoes. His second signature model, PG 2, became a hit among NBA players for its design and performance features. George’s business ventures also extend beyond shoes. He’s a known fan of headwear and partnered with New Era to release a custom line of hats. Paul George always had some headwear to go along with his pre-match drip.

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Aside from these collaborations, Paul George joined Gatorade as a brand ambassador in 2014, appearing in several commercials. Do you remember his line “No OT tonight” from the commercial? He’s also been the face of NBA 2K, notably on the cover of the game in 2021, and invested in fitness startup Tonal, which raised about $110 million in funding.

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