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via Getty

via Getty

In the world of basketball, there are many power couples. Out of those, the one couple that stands out is the Golden State Warriors star Stephen Curry and Ayesha Curry. They are creating waves not only on the basketball court and in the culinary world, but they are also starting on a new investing path with a strong sense of purpose and effect.

The couple is known for their philanthropy and is one who likes to give back to the community. And by embarking on this journey, they are doing just that.

The Curry’s investment helps the fashion world

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Steph Curry, recognized for his sharpshooting ability and great basketball talents, has emerged as one of the most powerful characters in sports. Curry has utilized his platform to inspire changes and have a good influence, in addition to his three-pointers and MVP titles. His dedication to social causes and charity endeavors has garnered him respect both on and off the court. One of the guiding concepts for Steph and Ayesha Curry is the concept of “impact over legacy.”

Their most recent investment focuses on representation and raising the voices of marginalized innovators, notably Black designers. The Currys hope to put awareness on upcoming Black designers and create a forum for them to display their abilities and stories in cooperation with Rakuten and the Black in Fashion Council (BIFC). Curry said, “I know it’s a subtle difference, but it’s the energy that we put into everything that we do. We know we’re blessed, we know that we’ve worked hard for what we have, but the blessing that comes from the platform and our ability to be able to change one person’s life, that’s what it’s all about.

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That’s the meaningful thing that makes you look back and feel like it all mattered or meant something.”. The four-time NBA champion intends to use his pregame entrances as an odd, yet extremely prominent, canvas for change. He will use this platform to promote and wear the work of Black designers and brands like Advisry, Des Pierrot, Head of State, Pierre Blanc, and Savant Studios. These pregame outfits will not only highlight fashion but will also help to raise the voices of these brilliant designers.

Why is Curry helping these designers?

Steph Curry’s journey from unknown to worldwide basketball hero has parallels with the route these emerging Black designers are on. He realizes the particular hurdles they have in carving out a new route in the fashion world. As the industry has its own set of established rules. The Currys are aware of the difficulties that Black designers experience in the fashion business. That ranges from a lack of opportunity to appropriation of their work. With their accumulated net worth of $180 million, they hope to solve these concerns by recognizing and praising the culture and innovation represented by Black fashion.

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USA Today via Reuters

Making a significant influence is a guiding philosophy for the Currys. They feel that their on and off-court success describes the good benefits they can bring to individuals and communities. Whether it’s through their foundation, relationships with businesses like Rakuten, or projects like this one with the BIFC, they’re committed to making a long-term, significant difference. In a world where money and influence frequently go hand in hand, Currys’ investing path provides a different example. A one based on effect, purpose, and an ambition to inspire and support the next generation.

Watch this Story: ?You Can Be Your Own ?Yes? Sometimes?: Stephen Curry?s Millionaire Wife Ayesha Has Inspiring Advice for Female Entrepreneurs

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