Owner Of $25 Million Worth Products, Luka Doncic Reveals Key Detail From Latest Jordan Brand Collab

Luka Doncic incorporated his love for cars into the making of his upcoming signature sneaker. The Dallas Mavericks star guard emerged as the face of the Jordan brand very early on in his career. They recognized his talent and took the call to sign Doncic up as soon as he entered the league. As of now, the collaboration has paved the way for two sneakers and they are all set to unveil their third signature piece. Before that, the owner of $25 million worth of cars revealed the most important detail in making The Luka 3.

In the latest interview with Esquire, the Mavs star opened up about his love for cars and how it turned into an unexpected idea. Luka Doncic revealed, “The Luka 3 is inspired by cars.” Over the years, the Jordan brand established itself, focusing more on performance rather than design. The brand brought in IsoPlate tech to their shoes that facilitates stabilization in momentum and directional shifts. Notably, the Mavs star, who is known for his flurry of step-backs and no-look passes, benefitted from it.

However, this time around, the brand focused on the design along with performance. Speaking of the making, Doncic said, “I have meetings with Jordan every few months. They put options up on a screen, and I tell them what I like and what I don’t like. It’s how we get to the final product.” Sports Illustrated stated that the sneaker’s design isn’t the only one that drew inspiration from cars, but also its performance.

It further stated that the sneaker is engineered to provide a deceptive speed to the baller in a controlled nature, along with durability that will enable him to reach any rim. Importantly, the star is expected to debut the sneaker in a week!

When will The Luka 3 hit the market?

The fans could get a glimpse of the sneaker in a few days. After months of toiling hard on the court, the Mavs secured the 5th seed on the West. They will be taking on the star-studded LA Clippers in the first round. With Kyrie Irving by his side, Luka Doncic may have the advantage over the LA boys. Nevertheless, the Slovenian star may also debut The Luka 3 during that series. And, the fans could get a glimpse of the carefully designed product. The sneakers are expected to come in 5 colorways and cost around $130.

The makers have decided to release the shoes, one color at a time, throughout the summer.

Midnight Race (Pink, Purple, and mint IsoPlate) will come out first on July 5, followed by Photo Finish (Pink, Green, and Mint IsoPlate) on July 11- early access on July 16, Blurred Vision (Orange) on July 30, Fundamental (Air Jordan 4 Black/Red) on August 13, and Motorsport (Elephant Print, red, metallic gold Jumpman logo) on September 3.

Interestingly, the Luka 3 is also made in tribute to the star’s home country. If you look closely, ’77’ (Sedeminsedemdeset) is featured on the medial side of each shoe. Apart from that, every colorway is made with a minimum of 20% recycled material, measured by weight.

Since Luka and the Jordan brand signed a lengthy contract that runs till 2029, the fans expect to witness more of this in the coming years. Let us know your favorite colorway in the comments below.