
via Imago
Credit: IMAGN

via Imago
Credit: IMAGN
The NBA season is really heating up, and trade deadline drama is at its peak. Just days ago, the Los Angeles Lakers and Dallas Mavericks shocked everyone by making a blockbuster move involving All-Stars Anthony Davis and Luka Dončić. However, before Doncic became the focal point of such big-time deals, there was an even lesser-known tale of how he turned down a historic offer from none other than Lakers legend LeBron James.
Meanwhile, the Lakers and Mavericks were sending shockwaves throughout the league with their blockbuster trade. The Suns and the Nets were also making some moves as if the NBA never sleeps. But for Luka, it was just another chapter in a career built on confidence, talent, and refusal to take shortcuts, even when the King himself comes knocking.
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Luka Dončić’s stellar rise to losing LeBron James’ offer
LeBron James has always been a visionary player, on and off the court. From his billion-dollar Nike deal to his business empire, James continues to make history for himself. Some of his most ambitious plans included launching his own Nike sub-brand, with Luka Dončić being its first signee.
In an episode of Uninterrupted’s Road Trippin Podcast, LeBron said that he wanted to center his brand on the Dallas Mavericks’ superstar. “I wanted Luka to be the first signee of Team LeBron when he was going through his [sneaker free agency] situation,” James said. “I don’t even know if Luka knows this, but he will know it now.”
This means that before Luka became a household NBA name, LeBron had already set his sights on him. However, despite James’ efforts, Nike wasn’t ready to greenlight a LeBron-led sub-brand, and the opportunity never materialized. Instead, Dončić signed a multiyear deal with Jordan Brand in December 2020; he was unaware that he had missed the chance to be the face of what could have been an era-defining collaboration with one of the greatest players in basketball history.
Signature shoes and exclusives came with his deal with Jordan, but LeBron could have potentially been the tipping point. A Nike sub-brand backed by LeBron would have seen Doncic’s net worth skyrocket into an elite class of NBA players that can boast of long-term financial empires.
It would have also helped the brand of LeBron and shaken the sneaker world. Doncic never declined LeBron; he just didn’t know about it. Although the collaboration never came to fruition, it’s evident that LeBron saw something special in Luka early on. Doncic, now one of the NBA’s brightest talents, continues to shine under the Jordan Brand umbrella, with signature sneakers and exclusive releases in the works.

via Imago
Jan 27, 2025; Charlotte, North Carolina, USA; Los Angeles Lakers forward LeBron James (23) reacts to a call during the second half against the Charlotte Hornets at the Spectrum Center. Mandatory Credit: Jim Dedmon-Imagn Images
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Did the Lakers just signal the end of LeBron's reign by trading for Luka Dončić?
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Before he was making jersey swaps in blockbuster trades or pouring up MVP numbers, Anthony Davis was declining offers from one of the greatest players in NBA history. As LeBron’s vision for his own brand remains on hold, it’s a reminder that sometimes the best deals are those that never happen. Nevertheless, what was the Lakers superstar’s reaction to the blockbuster trade? Turns out it was the same as the NBA realm.
LeBron James was left in the dark by the Lakers’ marquee Luka Dončić’s trade
The NBA world was stunned when the Lakers pulled off a blockbuster trade for Luka Dončić—and even LeBron James was caught off guard. According to ESPN, LeBron found out over dinner with his family after the Lakers beat the Knicks. Yep, the guy who’s had a hand in nearly every Lakers move since 2018 had no clue this was coming. Wild, right?
The Lakers traded Anthony Davis, Max Christie, and a first-round pick for Dončić, Maxi Kleber, and Markieff Morris. The Utah Jazz also jumped in, grabbing Jalen Hood-Schifino and second-round picks. But the real headline? Luka is in LA, and LeBron had no clue. For years, LeBron acted as the Lakers’ unofficial GM. He brought in AD, pushed for the Westbrook trade, and backed JJ Redick for head coach. He even orchestrated Bronny’s arrival. Now, the front office made a massive move without him. That’s a clear power shift.
The Mavericks moved on from Luka due to his defensive struggles and conditioning concerns before his inevitable supermax extension. For the Lakers, it’s a no-brainer. Luka is 25, an MVP-caliber star, and just led Dallas to the Finals. He’s the perfect bridge to the post-LeBron era—but not for LeBron.
This trade breaks up the LeBron-AD duo that brought the Lakers a championship in 2020. Those two were tight—dinners, wine nights, and endless banter about football. LeBron James even mentored AD, teaching him how to bounce back from tough games. Now, that partnership is over, and LeBron’s role in the Lakers’ future is suddenly less clear. Even so, sources say that LeBron has decided to stay even after the trade deadline.
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New story: LeBron James intends to stay with the Lakers beyond Thursday’s trade deadline, a source familiar with his plans told ESPN, setting up the latest superstar tandem of his career with Luka Doncic. @ChrisBHaynes first https://t.co/UrHFFibJNz
— Dave McMenamin (@mcten) February 2, 2025
They’re playing the long game, setting up Luka as their next franchise cornerstone. It’s a gamble, however. The team is in fifth place in the West and on an 8-2 fiery streak. Tossing Luka mid-season could shake things up, especially at center.
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And one thing screams off LeBron’s involvement in this move: the Lakers are no longer his team because they now take bold risks that ruffle feathers if this means securing a future. And hey, if Luka can get to what he was before getting injured, then maybe the Lakers have their next superstar on the verge of breaking free. But as for LeBron? Yeah, that’s still LeBron. Or rather, he’s still LeBron, but he’s never had to play without running the show. Welcome to the new Lakers, folks. Buckle up.
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Did the Lakers just signal the end of LeBron's reign by trading for Luka Dončić?