Coming off an NBA Finals appearance and the acquisition of Klay Thompson, Mavericks fans are on cloud nine. They have a cemented tandem – Luka Doncic and Kyrie Irving that has delivered results. Furthermore, as an organization, their players remain content due to the culture that Mark Cuban has fostered within the building. But how can the new owners uplift the lofty standards the billionaire has set?

Just to name one, Cuban through a partnership has provided the players with a Boeing 757 for traveling through various cities. Furthermore, his commitment to the players, showing up, and bringing infectious energy to the arena are hard to beat. Chandler Parsons experienced the lavishness that comes with being a Dallas player.

Yet, he thinks the new majority ownership group – Miriam Adelson and Family, which includes Patrick Dumont, the appointed governor will turn the Mavericks into a destination. “Their new owner is despicably rich… This guy Patrick Dumont, he’s next level, he’s a game-changer. He’s going to add a whole another dynamic to the marketing. He’s going to make the Dallas Mavericks like a Vegas show,” the former Mavs forward claims. Following the enchanting act of Cuban is a herculean task, to say the least.

But there is one way that the Adelson family can transform the Mavericks by taking a page out of Steve Ballmer’s book. In 2021, when Cuban was yet to sell a majority stake, he announced intentions of leaving the American Airlines Center once the 2031 lease expires. He had a dream, “to build an arena that’s 20 stories up in the air where every seat has a view of downtown,”.

Then he said that since construction of a brand-new arena would require at least 5 years, a decision would have to be made quickly. Now, his dream can get incredible assistance, with the Adelson’s worth well over $30 billion. If they do, while it will cost a fortune upfront, over the course of it’s existence, the franchise will save immensely on rents they pay to the city annually. Furthermore, it gives them an opportunity to go above and beyond, a common trend attached to Cuban’s flamboyance.

No matter what, Mark Cuban will be an integral part of Mavericks’ history

When Cuban initially took over the Mavericks, their franchise didn’t have the glamour it possesses today. “Never crossed my mind as an investment. I did it because I love basketball,” he explained. The priority immediately became curating a dreamy fan experience. Whether it meant cutting the cost of tickets or picking the phone up himself, Cuban did it.

Furthermore, his attention toward the players is what separated him from majority of the owners in the NBA. The former Shark was willing to pour in great amounts of money to provide the players with state-of-the-art facilities. He opened up a $70 million practice facility right across from the AAC. Additionally, he invested more money into the facility to offer recreational services for the players.

It included sleeping pods, arcade games, and even a two-lane bowling alley.

His efforts are also among the reasons players began to want to play for the Dallas Mavericks. The most recent example might just be Kyrie Irving, the perfect running mate for Doncic. Before Dallas, each of his previous stints came with turbulence. Yet, Cuban didn’t hesitate to give him the long-term deal he was seeking and built a solid relationship with the crafty scorer.

The way the franchise and Cuban accepted him ultimately paved the way for Thompson to join too. Irving pitched the franchise to him sharing his wonderful experience. “This team goes out of their way to make sure you feel special, not just on the court but in your life as well,” he revealed telling the former Warrior.

So even though the new ownership has greater resources, replicating what Cuban did for the franchise will be a daunting task.