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The Boston Celtics‘ owner, Wyc Grousbeck, is following the path of Mark Cuban and Michael Jordan. “What do you mean?” you may ask. Well, the math is simple, the NBA is in its modern golden era. So, all the franchises would want to explore with the revenues and team values reaching new heights. But some owners are cashing out for big returns. One of them is the C’s big boss. He put the Boston team up for sale before their 18th NBA title last year. Now, there seems to be a unique LeBron James connection to the selling story. How?

The NBA has been cautious with expansion, waiting to see how the Boston Celtics’ sale unfolds. A record-breaking price tag could set a new benchmark, driving up the entry fee for future owners. The league’s strategy is clear—patience now could mean bigger profits later. The league office might just get what it hoped for. As the first round of the Boston Celtics sale wraps up on Jan. 23, at least four—possibly five—bids are expected. The final price? Likely soaring beyond $6 billion!

LeBron James’ connection gone to waste amidst Celtics’ bidding

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Among the many bidders, a name’s been around for quite some time now. And that is the Fenway Sports Group. Yes, this is the LeBron James connection you were looking for! The 40-year-old LA Lakers superstar came under John Henry’s FSG umbrella in 2011 when he purchased a 2% stake in Liverpool FC. In 2021, ‘The Chosen One’ and his business partners, Maverick Carter and Paul Wachter, acquired a partnership in the moguls itself. And in 2023, LeBron increased his equity stake in FSG as part of a lifetime deal.

Therefore, the news via NBC Sports says: “John Henry and Fenway Sports Group are expected to make a bid for the Celtics. The Fenway Sports Group — which owns the Boston Red Sox of the MLB, the Pittsburgh Penguins of the NHL, and the Liverpool Football Club of the English Premier League—is also expected to make a bid.”

However, there is bad news for LeBron James.

He is an active player in the NBA, so even if his billionaire partners want him to lead the bidding of the Celts, as the face of their project, it won’t be possible. The league’s regulations bar active players from owning teams in the league. But then, the FSG buying the Celtics makes so much sense as they already own the Boston Red Sox of the MLB.

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Will Fenway Sports Group's bid for the Celtics lead to another Red Sox-style cost-cutting disaster?

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This move, though, is likely to upset fans of both teams. LeBron James’ Liverpool partner, John Henry, faces criticism for spreading his attention too thin. Red Sox fans remember the trade of Mookie Betts for financial reasons and the departure of Xander Bogaerts.

The team’s hesitance to pursue major free agents only added to the frustration. Without his direct commitments to the Penguins and Liverpool, would Henry have handled the Red Sox differently?

Should Henry gain control of the Celtics, both his focus and finances would be stretched even thinner…

After a strong title run, Celtics fans have every reason to be concerned. With a pricey roster including Jayson Tatum and Jaylen Brown, the stakes are high. If FSG applies its Red Sox cost-cutting tactics, future star trades or unpaid talent may loom on the horizon.

As Boston weighs the pros and cons of John Henry as the potential new owner, LeBron James’ allies could play a pivotal role. But wait, this ally isn’t FSG. Instead, it’s Maverick Carter, who is planning something bigger. But first, raising $5 billion would be a priority!

Maverick Carter’s bigger vision for an international basketball league

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Along with LeBron James, his decades-old friend and business partner Maverick Carter is also a partner with the Fenway Group. But the Klutch Sports Group Founder is looking to enter the international league scene. Carter is taking his ownership ambitions global!

Bloomberg reveals he’s pursuing full control of an international basketball league with a group of investors. The group has already garnered support from UBS Group AG, Evercore Inc., SC Holdings, Skype co-founder Geoff Prentice, and former Facebook exec Grady Burnett. Together, they aim to raise $5 billion to launch a league that could rival the NBA!

“It’s breaking down the barriers,” LeBron James’ agent Rich Paul once told CNBC about his client and Carter taking a minority stake in FSG, and thus the Red Sox. Besides, Bron doesn’t particularly seem or sound interested in going international with the hoop. He has his eyes on bringing a team to Sin City instead. He’s more than willing to own a team, but the 20x All-Star has to wait until retirement.

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via Imago

As the Celtics’ ownership situation unfolds, LeBron James’ influence and John Henry’s expanding empire raise key questions. FSG’s bid could reshape the team’s future, but NBA rules limit LBJ’s role. Meanwhile, Maverick Carter’s global basketball ambitions suggest a potential NBA rival. The Celtics’ fate is tied to a network of power players, and the league’s future may soon change dramatically.

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Will Fenway Sports Group's bid for the Celtics lead to another Red Sox-style cost-cutting disaster?