LeBron James and Maverick Carter’s brainchild, The Shop Men’s Grooming Line, hit Walmart stores today. As the name suggests, The Shop is inspired by the award-winning TV talk show of the same name on HBO, co-created by Paul Rivera and Randy Mims in 2016. The launch date of the grooming line coincides with their “Be The Face” campaign, a creative initiative starring James, Carter, and Rivera designed to empower men to be the most confident version of themselves with barbershop-inspired tools.

In a recently released video for The Shop’s “Be The Face” campaign, business partner Maverick Carter couldn’t resist poking fun at James’ balding head. When asked who among the hosts has the best hair, Carter hilariously replied, “It’s not even close. PR and LeBron are hair follically, I don’t even know if that’s a word, challenged.”

This takes us back to when Dwayne Wade made a similar remark. According to James’ former teammate, D-Wade, the higher power gave James everything except the ability to grow hair on his head. During an appearance on I AM ATHLETE, Wade said, “It was like when God made him, he was like, ‘I’m going to give you all this. But I’m going to take one thing from you. I’m not going to give you no lining. But I’m going to give you everything else.” Hopefully, The Shop’s hair care range will help LeBron maintain whatever is left of his hair.

All about The Shop Men’s Grooming Line

While the show has offered the audience an authentic barbershop experience through candid conversations reminiscent of a local barber shop, the grooming line will provide the other side of the experience: a personal care range created to empower men of all ages.

The Shop Men’s Grooming Line boasts a lineup of seven high-performance products tailored for all men, catering to their universal needs for skin, hair, and beard care. The collection includes Exfoliating Face Wash, Hydrating Face Lotion, Soothing Shave Cream, Aftershave Toner, Conditioning Beard Cream, 2-in-1 Moisturizing Hair Wash, and Hair Styling Pomade.

All the products are made with multi-beneficial, nourishing vegan, and cruelty-free formulas that are gentle to the skin, simple, and effective to use. Moreover, the collection offers products priced under $10 as a deliberate choice to make the brand more accessible to the community. The products are available across 1600 Walmart stores and online nationwide.

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