Not one sector should remain untouched! That is LeBron James’s mantra for you. Basketball? 22 years of greatness, conquered and still ruling. Sports shoes and apparel? Been there, done that. The entertainment industry? It’s a piece of cake. So why should Barbie dolls remain deprived? Well, not anymore, because the Chosen One has officially added ‘Kenbassador’ to his glorious resume. Barbie just joined forces with LeBron James and his foundation to launch a special edition doll in his honor. As the first face of Mattel’s new Kenbassador series, LeBron steps into a new kind of spotlight. The campaign celebrates men who lead with their hearts and drive change for the better.

The significance? While this project is close to Bron’s heart, his reaction to seeing the doll is priceless. On unboxing one of his mini versions, LeBron James expressed with a big smile: “Oh, he’s dope. Oh, that’s so cool. This is so dang old cool.” He added: “It’s in the baggie. Oh, my goodness. Just a kid from Akron got his Beat headphones. Now we are official.” Bron then spent a few minutes fixing the doll’s legs. Ever seen the King doing this? No, at least in the recent past.

He said, “Headphones can stay right there. Okay. Now we ready. I mean, he might need to do a little lifting. Legs look a little skinny. Little frail little fella. Nah, that’s dope.” Meanwhile, LeBron’s Barbie doll is more than just a lookalike—it stands taller than the usual Ken and carries his personal touch.

He teamed up with Mattel to style it himself. From the varsity jacket with LJ and crown patches to the bold LeBron name and “Just a kid from Akron” message on the back, every detail speaks volumes. Plus, the “We Are Family” shirt is a heartfelt nod to his foundation. Additionally, the Kenbassador doll rocks Nike Dunk Hi Retros, Beats headphones, and his signature watch. On one wrist, there’s an I Promise band as a nod to his school. On the other hand, pure style with shades and a fanny pack.

It is not just a look—it is a legacy in miniature. As this grand collaboration with Mattel continues to make waves across the globe, with the first 5000 set apart for special purposes, Bron’s million-dollar company is posing a direct threat to ESPN.

LeBron James’s company goes head-to-head with ESPN in a direct showdown

So, the 46th Sports Emmy is around the corner, and the list of nominees has been released. Leading the show, ESPN has bagged an industry-leading 63 nominations. Among the many, the media moguls picked nominations for storytelling, NFL programming, and others. Meanwhile, Shannon Sharpe’s Club Shay Shay has brought the NFL legend a nomination for the Outstanding Hosted Edited Series.

However, both ESPN and Sharpe are now direct competitors against LeBron James’s $725 million entertainment banner, SpringHill Company. Why? Well, The Shop that functions under Bron’s company has also been nominated for a Sports Emmy. Moreover, Maverick Carter and Paul Rivera are in a direct battle against Shannon Sharpe. They, too, are named in the Outstanding Hosted Edited Series. Therefore, The Shop is threatening not just ESPN but also Sharpe’s chances of winning in this category.

So, from courtside legend to Emmy contender, LeBron James is checking every box. While ESPN leads the pack, The Shop is making serious noise. And with Club Shay Shay in the mix, things just got spicier. In the battle of storytelling and star power, the King is clearly not just playing games.