As players in the NBA tend to play well, their value in the league goes up substantially. And with the rise in popularity comes the endorsement deals off the court. One of which is the lucrative signature shoe deal that almost every player dreams of.
Recently, LeBron James’ $56 million worth of teammate signed a seven-figure deal with a Chinese brand. And believe it or not, his signature shoe sold like hot cakes.
LeBron James’ teammate’s new signature shoe
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From going undrafted to becoming a key role player for the Los Angeles Lakers, Austin Reaves rose the ladder to fame and stardom quite quickly. And Reaves indeed has proven himself along the way.
Recently, the 25-year-old went in a different direction when signing a shoe deal. While Nike, Adidas, and Under Armour have the majority of the NBA on lock, Reaves decided to go with a Chinese brand instead.
Back in 2022, Reaves signed with the brand Rigorer and became their first athlete to play in the NBA. The Los Angeles Lakers guard got a signature shoe named The Rigorer AR1 which he will be debuting in the 2023-24 NBA season.
Austin Reaves’ new signature sneaker just sold out in seconds 👀🔥 pic.twitter.com/flTcF1ktTh
— Legion Hoops (@LegionHoops) August 11, 2023
However, when his signature shoe finally hit the shelves, it sold out within seconds of its release.
Ahead of NBA free agency, Lakers guard Austin Reaves and Chinese company Rigorer are finalizing a signature shoe deal that is expected to reach over seven figures per year. Reaves on the new AR1: pic.twitter.com/B7WSCzGvri
— Shams Charania (@ShamsCharania) June 15, 2023
Even while talking to The Athletic’s Shams Charania, Reaves could not believe that he had a signature shoe deal. He said, “If you had told me I would have had a signature shoe at 18, I would have looked at you and called you a liar.”
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Reaves making a path of his own
Austin Reaves may have taken a page out of Michael Jordan’s playbook to go with a brand that is unheard of. At least that is what MJ did back in 1984 when he signed with Nike. The entire league was locked up by either Adidas or Converse back then.
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Watch This Story: “Extremely Proud And Excited”: LeBron James Reacts To Clutch Performance From Lakers Rookie Austin Reaves